The invention of mass broadcasting allowed people all around the globe to experience different cultures, languages, and worldviews, without the need for travel. More recently, due to the development of the internet and especially the popularisation of social media, we are now also able to directly interact, …

In an era of information overload, relevance is key. Even more so in the physical store, where consumers are in a ‘shopping state of mind’ (Shankar et al., 2010), and where still a significant proportion of all purchase decisions is being made. Relevance can be achieved by filtering information and targeting …

Plastic pollution of rivers, seas, and oceans is currently one of the most pressing environmental issues. The litter traps constructed by CLEAR RIVERS provide a way to clean the rivers of litter by utilising winds and currents. CLEAR RIVERS wants to know how to improve the effectiveness of current litter …

Purpose Physical stores are increasingly dependent on impulse visits and the impulse purchases of passers-by. Interactive advertising screens in store windows could help retailers increase impulse-visit urges and impulse-buying urges. However, the effects of interactive screens in physical surroundings …

This thesis is written on behalf of AFRIEK. AFRIEK is a fashion brand based in Rwanda which has the vision to show the power of cross-cultural collaboration based on equality. AFRIEK became much more of a research project than only a commercial brand: trying to be as sustainable as possible while keeping …

Goal:Create an e-learning or gamified prototype to increase the awareness of Dutch teenagers.Relevance:Today’s environment is devastated by the impact of fast fashion. People and planet suffer from the consequences of pollution and bad working environments. This project is created to increase the awareness …

To assess the acceptance of urban air vehicles by the general public, the German Aerospace Center (DLR) is conducting a study with a mixed reality air taxi cabin simulator. This simulator needed a user interface (UI), that visualizes information to increase the passengers’ feeling of safety. The competition …

A new bookkeeping system called Jiskefet is being developed for A Large Ion Collider Experiment (ALICE) during Long Shutdown 2, to be in production until the end of LHC Run 4 (2029). Jiskefet unifies two function- alities: a) gathering, storing and presenting metadata associated with the oper- ations …

Super Bowl commercials teach us how to conceive of surveillance. While Apple promises to fight Big Brother with a personal computer, Coca-Cola invites us to think different, i.e. positively about security cameras. The whitewashing of surveillance accompanies the ‘big brotherization’ of Apple. However, …