Tomorrow wil erachter komen hoe zij online betrokkenheid onder de volgers van de Facebookpagina van Jumbo Breda Belcrumweg en Jumbo Le Febre kan creëren. Deze twee vestigingen staan centraal, omdat Tomorrow constateert dat de grootste verschillen binnen hun klantenkring te vinden zijn bij deze vestingen. …

Door de kredietcrisis die begon in 2008 liep ABN AMRO meer reputatieschade op dan andere grote banken in Nederland. ABN AMRO was zich voorafgaand aan dit onderzoek al bewust van haar reputatieschade en is ook al jaren bezig met het verbeteren van deze reputatie en het herstel van het vertrouwen. Het …

This following report contains the bachelor paper as part of the study at the “Saxion Hogeschool” in the specific faculty of social services. The main question to that studie is: “In which way can and should medial knowledge be part of the professionality of a social worker within the field of Open Child …

Introduction This rapport is commissioned by IMK Opleidingen. IMK Opleidingen is an educational institute that provides corporate and personal training and wants to improve personal and organizational performances. The providing services of IMK Opleidingen can be divided in the following categories: - Management …

Over the last decade, social media platforms have transformed the hotel industry. Companies such as Facebook and Tripadvisor have changed how hotels attract and communicate with (potential) customers. The Paleis Hotel is a boutique hotel with 20 rooms situated in the city centre of The Hague. Currently, …

This thesis deals with the problem of students who do not always know how to fill in their leisure time. There is limited information on the behaviour of Dutch students in their leisure time. By researching their passion related behaviour I gained insight in the positive and negative points regarding …

How can ST. by Olcay Gulsen become commercially successful in Hong Kong within two years? This question is the central research question in this final paper and reflects the ambition of ST. to become a big retail player in the fashion market of Hong Kong. ST. Studio (previously called Supertrash) is a …

This research was created as a contribution to the internationalization strategy of RAI Amsterdam. The company wants to bring more international conferences, and exhibitions to Amsterdam. One of the objectives of this strategy is to create an ‘international standard’, which complies with the basic services, …

Since 2011, over 500 Belgian nationals have become radicalised and left Belgium for a Jihadist conflict zone. The Brussel bombings, on the 22nd of March 2016 were carried out by two Belgian nationals who were also returning Jihadists. This dissertation explores whether Belgium can improve its current …

Recently, a new marketing trend has entered the market. This new software is called marketing automation. It consists of using different marketing tools put together and thereby aiming to collect and analyse all data from an input database. Marketing automation provides organizations the opportunity …