This cross-cultural study examines the relationship between perceived COVID-19 changes due to the impacts on everyday life by the pandemic with social exclusion and across 32 cultures and their levels in collectivism. With data from the start of the first outbreak from March 2020 to June 2020 (N = 9245), …

Biodiversity loss is accelerating at an alarming rate, posing significant challenges for sustainability, yet it remains inadequately addressed in business management education. Current sustainability pedagogies in business schools are predominantly anthropocentric, overlooking the biodiversity and extinction …

This research justification discusses how YourSurprise, a personalised gift company, can improve its paid social media performance by implementing more efficient messaging and content formats. The business has historically concentrated on campaigns that increase conversions, but it is currently moving …

Vlissingen is turning into an unattractive student city with an increasing student outflow due to several factors like the ‘Wet Internationalisering in Balans’ (a national policy affecting international education), few educational institutions, limited variety of study programs, limited nightlife and …

Purpose This study aims to investigate the impact of Generative AI (GAI)-produced marketing communication on consumer trust and behavioural intentions, particularly purchase intention. This study explores how GAI’s anthropomorphism and transparency influence these outcomes. The findings aim to expand …

In turbulent times marked by environmental urgency and democratic uncertainty, Generation Z is emerging as a vital actor in sustainability transitions. Defined as those born between 1997 and 2012, Gen Z is known for growing up in a digital world, with strong values around inclusion, climate action, and …

This curriculum on social mentoring is the result of a collaboration of a diverse group of academics, practitioners and students from around the world and was developed and facilitated as part of the Erasmus Plus Project “Mentoring for Social Inclusion in Europe: Sharing Knowledge and Building Capacity” …

The Ment4EU Erasmus Plus project (2023-2026) project aims to establish and share a European knowledge base on social mentoring, increase higher education institutions mentoring training capacity and promote community engagement in higher education institutions through social mentoring. As part of this …

The implementation of the Ment4EU curriculum on social mentoring (Ciff & Brady, 2025) marked a historic milestone in the advancement of mentorship practices within Europe. Held in Leeuwarden, Netherlands, from 3 to 7 February 2025 as a blended intensive program, this initiative stands as the first known …