Today, consumers expect companies to be socially responsible. However, the literature is undecided about the effects of communicating one's corporate social responsibility activities to consumers. This raises the question of how sustainability-driven companies can best advertise their products to stimulate …

Purpose Physical stores are increasingly dependent on impulse visits and the impulse purchases of passers-by. Interactive advertising screens in store windows could help retailers increase impulse-visit urges and impulse-buying urges. However, the effects of interactive screens in physical surroundings …

When preparing students for the industry’s global context, publishing degrees aim to provide them with experience of cooperating and doing business with colleagues internationally. In order to achieve this, Oxford Brookes University and Amsterdam University of Applied Sciences have designed a module …

In this paper, the success of students during their first year at the Amsterdam University of Applied Sciences at the faculty of Communication and Creative Business (formerly called Media, Information and Communication) will be compared prior to Covid-19 and during Covid-19 in the first year. With the …

Hoe kan business onderwijs bijdragen aan een economie die deugt? Dat is de centrale vraag van de onderzoekslijn Reshaping Business Education (RBE) waar lector Jacco van Uden van De Haagse Hogeschool zich druk om maakt. Hierbinnen richt ik me in de periode april 2021-december 2022 op de vraag hoe het …

Purpose This study aims to develop an understanding of how customers of a physical retail store valuate receiving location-based mobile phone messages when they are in proximity of the store. It proposes and tests a model relating two benefits (personalization and location congruency) and two sacrifices …

English: In the Netherlands female entrepreneurs and women in tech have structurally less opportunities than men. The latest numbers from October 2020 show that only 1 percent of all venture capital went to female entrepreneurs. The percentage of non-white entrepreneurs that received financing is even …

Over the past few decades, education systems, especially in higher education, have been redefined. Such reforms inevitably require reconsideration of operational notions and definitions of quality, along with a number of related concepts. This reconsideration aligns with the core of higher education …

Vragen als ‘Wat is authentiek leiderschap?’ of ‘Wat is de rol van de creatieve professional in complexe maatschappelijke vraagstukken?’ komen niet uit de lucht vallen. Er is een context, er zijn (beweeg)redenen waarom deze vragen (nu) worden gesteld. Dat geldt ook voor de zoektocht naar de rol van het …

For my PhD research I build a structural model to predict student success. Initially to show the influence of social media use by first year students in higher education. However, for this research I use the model to investigate the predictive value of a student choice test. This test is mandatory for …