The research was designed for international students who followed the European Studies four-year English program at The Hague University, as an increasing number of international students are coming to receive their higher education in the Netherlands. Foreign students need to adapt socially and academically …

This research paper contains improvements for Jilster B.V.’s marketing communication. Jilster is losing out on revenue opportunties because visitors to their websites’ don’t understand what Jilster is for, and this may be due to the current marketing communication methods. Jilster has had some success …

While the socio-cultural concept of gender inequality in the workplace has been an issue since time immemorial, it has received more and more attention in recent years. Gender inequality is considered to be an essentially contested concept in which biological and cultural differences form the underlying …

This research was conducted to find out what the cultural obstacles of Asian exchange students at The Hague University of Applied Sciences (THU) are, and in particular at the Academy of European Studies & Communication Management (ESCM). The research report aims at providing useful recommendations for …

Seemingly, there is a general belief that successful business deals are partly based on cultural awareness, sensitivity and understanding. Although the terms may imply similar definitions, they have slightly different meanings which seem to reflect distinct degrees of knowledge regarding cultural differences. …

Female genital mutilation (FGM) is a traditional practice, which comprises all procedures that involve partial or total removal of the female genitalia, for non-medical reasons. This harmful practice is mostly prevalent in African countries. It is estimated that 100 to 140 million females worldwide …

This report contains market research, an external analysis and a marketing mix for the company Le Credit Sportif. This company develops electronic cash desks and payment systems exclusively designed for canteens of sports clubs. This simple system provides everybody who works in the canteens of these …

The ANWB department in Lyon helps Dutch people who have problems with their car in France. This department works with Dutch staff, but is situated in Lyon, France. Therefore it has to work closely together with French services. An international working environment can create a stimulating atmosphere …

E-commerce is booming business. Growing globalization and upcoming new markets have made companies aware of the necessity to operate as effectively as possible on the internet in an international environment. This raises the question: will an e-commerce website that is successful in one country, automatically …

One of a number of cities in The Netherlands, which attract a large international community, is Maastricht, the capital of The etherlands most southern Province. Maastricht is internationally, recognized as the European City which lies in the 'heart' of Europe, due to its proximity to both the German, …