From the article: Though organizations are increasingly aware that the huge amounts of digital data that are being generated, both inside and outside the organization, offer many opportunities for service innovation, realizing the promise of big data is often not straightforward. Organizations are faced …

In this paper we present a data-driven profiling approach that we have adopted and implemented for a municipality. Our aim was to make profiles transparent and meaningful for citizens, policymakers and authorities so that they can validate, scrutinize and challenge the profiles. Our approach relies on …

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