This thesis shows the results of how an alternative design can influence online behaviour which is measured by data and tracked through A/B tests. This research can be used as an example to show customers the value of conducting such an experiment. These experiments can be used by the customer to test …

The results reported by Kidd and Castano (2013) indicated that reading a short passage of literary fiction improves theory of mind (ToM) relative to reading popular fiction. However, when we entered Kidd and Castano’s results in a p-curve analysis, it turned out that the evidential value of their findings …

From the article: "Scope: During food processing, the Maillard reaction ( М R) may occur, resulting in the formation of glycated proteins. Glycated proteins are of particular importance in food allergies because glycation may influence interactions with the immune system. This study compared native …

Being a hub and a hotspot for many people from all over the world means that new dynamics have entered Amsterdam and other cities in the last few years. Money flows pass through the city, and we often do not know anymore whose money this is, where it comes from or where it goes. At the same time, the …

There has been a global displacement of people, who were forced to leave their homes due to war and conflicts. Especially from 2015 on a problem arose, as all these people entered other countries to build up a new and safe life. All these people ask asylum and protection of European countries. The Netherlands …

This study was commissioned by the European Parliament’s Policy Department for Citizens’ Rights and Constitutional Affairs at the request of the Committee on Constitutional Affairs of the European Parliament. It analyses the political and legal dynamics behind referendums on EU-related matters. It …

At the beginning of the twenty first century obesity entered Dutch maternity care as a ‘new illness’ challenging maternity care professionals in providing optimal care for women with higher BMI’s. International research revealed that obese women had more perinatal problems than normal weight women. …

In de hedendaagse praktijk wordt BIM (gebouw informatie model) weinig gebruikt voor het beheren van vastgoed. Ook woningcorporaties, die ongeveer één derde van de woningvoorraad in Nederland beheren, gebruiken nog geen BIM in het eigen beheerproces terwijl de beheerfase wel onderdeel is van het concept …

Recently, a new marketing trend has entered the market. This new software is called marketing automation. It consists of using different marketing tools put together and thereby aiming to collect and analyse all data from an input database. Marketing automation provides organizations the opportunity …

This thesis gives an overview about how YCall (a VoIP App) can be positioned in the Dutch market. This positioning helps to minimalize information overload in the mind of consumer, and thereby leaving a clear impression and message about the product and brand. Thus, by designing the most suitable market …