The purpose of this report is to investigate the industrial trade networks of Bulgaria for the manufacturing of machines, parts, tools and mechanical equipment. It was assigned by the marketing consultancy KommaNet in order to find out why its main client, the Dutch Centre for Promotion of Imports (CBI), …

During the past decade there has been a huge increase in the number of internet users, this has among other things resulted in a high growth of online networks. Many network providers are trying to attract new members, the competition is fierce. Therefore the purpose of this study was to investigate …

Strategies of intermediairies are explored.

This text is structured as follows. Section 1 concerns the background to this public lecture: the fact that social participation is becoming increasingly important in our society. This is evident, for example, from the way we are evolving from a protective welfare state into an activational, participative …

One of a number of cities in The Netherlands, which attract a large international community, is Maastricht, the capital of The etherlands most southern Province. Maastricht is internationally, recognized as the European City which lies in the 'heart' of Europe, due to its proximity to both the German, …

Parallel trade is 'the legal importation of genuine goods into a country by intermediaries other than authorised distributors' (Albaum, Duerr, Strandskov, 2005, p. 313). It has been concluded that parallel import is a result of price differences across European countries, which in turn, is the result …

This study focuses on SME networks of design and high-tech companies in Southeast Netherland. By highlighting the personal networks of members across design and high-tech industries, the study attempts to identify the main brokers in this dynamic environment. In addition, we investigate whether specific characteristics …

Colgate-Palmolive is an American company which operates on international level with the production and selling of oral, personal and home care products and pet nutrition products with a good price-quality relation. The organisation has set up a sales and marketing organisation in Spain in order to launch …

Managing the channel network brings challenges each distributing manufacturer will have to face business life. As the ultimate goal of both manufacturer and intermediaries is to maximize their profitability in the market, it takes mutual understanding and serious devotion, close teamwork and effective …

In 2001, higher professional education received a research function by law. This new research role is incorporated into so-called lectureships. In these lectureships, which are analogous to university chairs to some degree, experts in specific fields function as intermediaries between higher professional …