A considerable amount of literature has been published on Corporate Reputation, Branding and Brand Image. These studies are extensive and focus particularly on questionnaires and statistical analysis. Although extensive research has been carried out, no single study was found which attempted to predict …

Trust is a foundation of social (and organizational) order and also serves as the underpinning of healthy relationships, exchanges and transactions. There is a growing concern globally that social and organizational trust is eroding, and that it has become harder for organizations to build and protect …

As universities focus on differentiation in an intensely competitive global marketplace, brand and reputation are increasingly important. But how can institutions effectively track the impact of their own brand? How can they set meaningful objectives and then measure and demonstrate success to their …

The European Public Relations Education and Research Association (EUPRERA) is an independent organization that aims at stimulating and promoting innovative knowledge and practices of strategic communication, organizational communication and Public Relations across Europe. Founded in 1959 and previously …

This study researches the current Dutch Bob-campaign and its impact on the attitudes and behaviour of the target audience. The Bob-campaign is concerned with the road safety issue of drinking and driving in the Netherlands and is part of the initiative “Daar Kun Je Mee Thuiskomen”, which is an initiative …

This report looks at the SEIN Course on Clinical Epileptology. This is an annual two-week course, which has been running since 2010. It offers young doctors with an interest in epilepsy, from low- and middle-income countries, the opportunity to follow a short, but practical and compact training in clinical …

The survey on ‘Doing Business in Germany’ (2010), conducted by the CBRD research project (Cross-Media, Brand, Reputation & Design Management), helped identify key principles for doing business internationally. As the study shows, self-analysis by the Dutch agency or individual designer is at least as …

This paper describes a study into consumers' reasons for buying socially responsible (SR) products, such as Fair Trade products and organic meat. As opposed to other studies, we use a qualitative approach based on 25 in-depth interviews and include several different products in the research. This leads …

At the end of the 1920s the International Review i10 was published in the Netherlands. This avant-garde magazine was characterized by the search for radical innovation in art and society. The editors of i10 created an international platform where several European avant-garde movements could exchange …

Parallel trade is 'the legal importation of genuine goods into a country by intermediaries other than authorised distributors' (Albaum, Duerr, Strandskov, 2005, p. 313). It has been concluded that parallel import is a result of price differences across European countries, which in turn, is the result …