Individual cities across the globe are profiling themselves as attractive cities. Their aim is to attract groups such as tourists, new inhabitants, businesses and students; that will result in a growth of economy (Kotler, Economic development, 1993, p. 75). City marketing is an excellent tool to use …

The Netherlands has two types of higher educational institutions - research university and university of applied sciences. The first one has a more theory-based approach to education, while the latter puts emphasis on applying the knowledge taught in the classroom by developing practical skills. The …

Over the past decades, international terrorism started to reach its ideological peak, challenging and disrupting whole societies and governmental organs. This modern form of terror contains violent implications, psychologically pressing the innocent masses. Initially inspired by occasional, domestically …

In 2000 the European Union (EU) signed the Millennium Development Goals (MDGs), a United Nations (UN) policy in order to reduce poverty until 2015 by half compared to the figures from 2000. The EU is fully committed to the achievement of these internationally established MDGs which aim to end poverty …

Indonesia began tourism marketing in 1991. The first program was called Visit Indonesia Decade and ran until the year 2000. Then, for eight years, Indonesia did not have a tourism marketing program. In 2008, Indonesia re-started the tourism marketing program as Visit Indonesia 2008 - 100 years of national …

One of a number of cities in The Netherlands, which attract a large international community, is Maastricht, the capital of The etherlands most southern Province. Maastricht is internationally, recognized as the European City which lies in the 'heart' of Europe, due to its proximity to both the German, …

Tchibo is an international retail, coffee and consumer good company. Throughout the company´s history a unique business concept combining coffee expertise with a weekly changing range of consumer goods was created. This paper aims to analyse and outline the market characteristics of the Mexican market …

In this thesis, the luxury coffee company Starbucks has been well described, although many aspects of the company have been left out of consideration in order to keep it relevant and clear. However, while Starbucks has not entered the Netherlands yet, there is much more for the Dutch to learn about the …