The purpose of this research paper was to answer the central question: How can promotion of electric cars be improved on social media? In order to answer this question desk and field research has been used. First, desk research has been conducted by analysing several articles and marketing books. Multiple …

The objective of this research is to document the conducted analysis on how the political event of the European elections of 2019 was covered by the Dutch television talk shows ‘Pauw’ and ‘Buitenhof’. Due to numerous developments in mass media communication, the field of political communication is dynamic …

The purpose of this article is to explore innovative and adaptive ways of matching people with jobs in the context of a Dutch policy initiative aimed at the skills mismatch in the region of Amsterdam. This is an important and urgent issue because of the challenges of the future labor market, in which …

Customer-supplier relationships are becoming more digital. However, a personal approach still seems to be a key success factor in the service journey, creating an optimal customer experience. In this research, we investigated the effects of a personal communication approach on customer experience and …

Currently, in a fast-growing electronic age, digital presence is becoming a necessity in order to maintain pace with the current technological evolution. In addition, increasing labor costs due to governmental regulations is challenging McDonalds’ scheme of providing low priced meals. Resorting to technology …

Due to labour shortages it is a challenge to find skilled employees and many companies struggle to retain employees because of competing employers. In the Netherlands there are many international students and graduates who leave after receiving their degree. Therefore, this research aims to advise Dutch …

Based on the social exchange theory and on ageing and life-span theories, this paper aims to examine: (1) the relationships between perceived availability and use of HRM practices, and employee outcomes (i.e. work engagement and employability); and (2) how employee age moderates these relationships. …

Trust is a foundation of social (and organizational) order and also serves as the underpinning of healthy relationships, exchanges and transactions. There is a growing concern globally that social and organizational trust is eroding, and that it has become harder for organizations to build and protect …

Staff participation is considered to be a crucial element of successful change and strategic planning processes. While it is a highly relevant topic in the light of both changes in the museum field and current leadership theories it remains under researched. There is a lack of detailed case studies, …

Wearable technologies are being implemented in the health and medical context with increasing frequency. Such technologies offer valuable opportunities to stimulate self-management in these domains. In this context, engagement plays a crucial role. An engaged patient is a patient who is emotionally involved …