The research consists of a marketing plan for Eosta, a company that sells and exports organic fruits and vegetables. The company seeks the proper marketing strategy in order to attract as many customers as possible, and to strengthen the brand image of its products. The problem is to find a good strategic …

Relatively new computerized media (new media) such as mobile telephony and Internet have given lead to the surfacing of new marketing methods. One of these techniques is viral marketing, which aims to encourage the distribution of marketing messages between individuals via digital channels. Its potential …

This paper discusses and illustrates the ‘knowledge turn’ in urban policy across Europe. We identify four manifestations of it: 1) widespread efforts to lure knowledge workers; 2) a growing involvement of knowledge institutes in urban development and planning processes, 3) an explicit ‘knowledge based’ …

In the Netherlands, a new research role was introduced in higher professional education. In our lectureship participants improve their practices and generate knowledge as action researchers. We started our own action research to better help them. Our question is: how can we help our researchers develop …

Small scale producers face many opportunities and also huge challenges in today’s markets. Market liberalization since the 1980s has cut back the support services provided by the state and forced producer to face the risks of often weak and volatile markets. Further more those who are able to access …

Agriculture is the main driver of the economy and the source of living for the majority of the population in Ethiopia. However, its performance has been poor and unable to feed the ever increasing population. Thus there is a need to change this trend and ensure the food security of the population. Agricultural …

Dutch National Sports Organizations (NSFs) is currently experiencing financial pressures. Two indications for this are described in this paper i.e. increased competition in the sports sector and changes in subsidy division. Decreasing incomes from subsidies can be compensated with either increasing incomes …

Today, Dutch National Non-profit Sports Organizations (NNSFs) experience financial pressures. Two indications for this are described in this paper i.e. increased competition in the sports sector and changes in subsidy division. Decreasing incomes from subsidies can be compensated with either increasing …