Interactivity has become a crucial aspect of marketing. It allows companies to connect with their customers, often resulting in positive outcomes. Based on a literature review, this chapter discusses ten of the most pioneering tools used in interactive marketing. First it will be explained how each tool …

Parents who grew up without digital monitoring have a plethora of parental monitoring opportunities at their disposal. While they can engage in surveillance practices to safeguard their children, they also have to balance freedom against control. This research is based on in-depth interviews with eleven …

(A) BACKGROUND: Home-based cardiac rehabilitation (CR) is an attractive alternative for frail older patients who are unable to participate in hospital-based CR. Yet, the feasibility of home-based CR provided by primary care physiotherapists (PTs) to these patients remains uncertain. (B) OBJECTIVE: To …

Er zijn verschillende manieren om software te deployen. Echter, niet alle manieren zijn even veilig en consistent. Ook kost het tijd als het proces niet geautomatiseerd is. Dit heeft vooral te maken met het aantal beschikbare tools om dat te doen en omdat het onduidelijk is wat een goede manier van standaardiseren …

This Powerpoint is part of the project Twomes. This deliverable contains a presentation about the heat balance model and inverse-grey-box analysis tools that support automated estimation of crucial parameters of buildings, installations and comfort needs in individual homes and utility buildings based …

Specific approaches are needed to reach and support people with a lower socioeconomic position (SEP) to achieve healthier eating behaviours. There is a growing body of evidence suggesting that digital health tools exhibit potential to address these needs because of its specific features that enable application …

The use of biometric monitoring allow researchers insight into the processing of environmental data by our central nervous systems. As a result we can determine precisely which stimuli cause arousal or draw our attention. This technology is used widely by commercial interests but is not commonly used …

Living labs are complex multi-stakeholder collaborations that often employ a user centred and design-driven methodology to foster innovation. Conventional management tools fall short in evaluating them. However, some methods and tools dedicated to living labs' special characteristics and goals have already …

The following research justification report explains to what extent the current tracking of performance of the IHS digital communication channels is effective for the decision-making process. Having a clear monitoring strategy is a crucial component for the success of any marketing campaign. The research …

The main aim of this study was to determine the agreement in classification between the modified KörperKoordinations Test für Kinder (KTK3+) and the Athletic Skills Track (AST) for measuring fundamental movement skill levels (FMS) in 6- to 12-year old children. 3,107 Dutch children (of which 1,625 are …