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Zocht je misschien: positionering?

Report on 'Citrine by the Stones'. Research on the entering of the Dutch market & the selection of a media strategy application.

Tessa van den Berg (Student); Theo Bors (Begeleider)

This report provides different strategies of how to enter a new market with an important section on how media strategies play a big part in this. The family company, Citrine by the Stones, is a small luxury fashion jewelry company, based in Miami. To create more brand awareness in its EU markets, a new …

2011-06ICT & MediaBachelor

Clarityne in China

Peng Cheng (Student); B.C. van der Sluijs (Begeleider)

In 2005,one of Schering-Plough's core products- Clarityne was approved by the Chinese State Food Drugs Administration (SDFA) from prescription pharmaceutical to OTC drug in the Chinese market.Together with the increasing awareness of health care of the Chinese citizens, it gave a great chance to Schering-Plough …

2007ICT & Media; …Bachelor

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Report on 'Citrine by the Stones'. Research on the entering of the Dutch market & the selection of a media strategy application.

Clarityne in China

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