Klanten uiten op social media steeds vaker hun ongenoegen over de diensten of producten die bedrijven aanbieden. Het effect op de reputatie van uw organisatie kan desastreus zijn, zeker wanneer u niet, of op de verkeerde manier, reageert. Tegelijkertijd kan één positieve recensie van een klant op een …

Change agent capacity-building compendium.Due to increasing globalization, technological advances and sociological changes, the world is becoming more complex than ever. Complexity has gone from large systems, to organizational and individual levels. Today it concerns all aspects of society. The will …

This paper presents the application of theories and experiences in the day-to-day environment of honours education in a so-called honours learning environment. In 2009, Windesheim University of Applied Sciences (UAS) started with honours education. An important question from the start was: what characterizes …

The aim of this study was to assess the feasibility, acceptability and preliminary effectiveness of Mindfulness-Based Compassionate Living (MBCL) as a follow-up intervention to Mindfulness Based Cognitive Therapy in adults with recurrent depression. We conducted an uncontrolled study in 17 patients with …

Introduction This thesis examines the effectiveness of marketing strategies and marketing activities, commissioned by Crossphase. Crossphase is active on a business-to-business (B2B) market and focuses on Fortune 500 companies. The use of cold-calling is a strenuous and often lenghty sales process which …

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The twenty first century is characterised by the ubiquitous rise of developments throughout the globe’s industries. With accelerating changes in the fields of technology, energy and computing, the automotive industry is home to a wide range of developments. Through research, the main trends giving rise …