This marketing plan examines how JD Wetherspoon plc. could be successful in the Hague concerning the opening and running of a Wetherspoon pub. The research has been based on an extensive analysis of the buying behavior of several segments and on the examination of relevant external factors, such as main …

This report provides an analysis and evaluation of the current and prospective effects of the EU – Korean Free Trade Agreement on Romanian companies. This analysis consists in evaluating the implementation of the Free Trade Agreement, the issues it has encountered and the change in trade. The research …

Victoria's Secret is the leading specialty retailer of lingerie and beauty products. This brand is dominating the world with body fashion, fragrances and cosmetics. In addition, Victoria’s Secret is also globally recognized for their supermodels and world-famous fashion shows. There are more than 1,000 …

The transatlantic data transfer between the U.S. and the EU would have been extremely complex and expensive if the European Commission together with the U.S. Department of Commerce had not originated the Safe Harbor agreement in 2000. As recently as the beginning of 2014 the European Parliament, especially …

This research was conducted to find out what the cultural obstacles of Asian exchange students at The Hague University of Applied Sciences (THU) are, and in particular at the Academy of European Studies & Communication Management (ESCM). The research report aims at providing useful recommendations for …

This marketing communications report was commissioned to examine how Primaflora can start internet marketing in order to establish valuable customer relationships and increase customer numbers for its German flower shops. The company’s main goal for creating an online presence is to increase brand awareness, …

The last semester of the study program International Communication Management is comprised of a final research project based on the required completion of a placement. This research project will culminate in a final Bachelor thesis and explores a marketing communication problem at Frends Europe. The …

This research paper focuses on how the use of the internet can be a potential marketing tool for restaurants and local businesses such as bars and cafés. The goal of this research is to set up a consultancy company, specialized in proposing strategies for restaurants using online tools, to enable them …

The research ‘’Talent recruitment and internships according to students’’ has been conducted in assignment of the municipality of The Hague and in co-assignment of the International Community Platform (ICP) between June and November 2013. The research is part of the action program ‘’Geslaagd in het Vak’’ …