In many countries the Eurasian otter (Lutra lutra) is extinct or numbers are declining; resulting in a classification as “near threatened” on the IUCN’s Red List. In one-third of the European countries, however, conservation efforts, enabled the return of the species or the improvement of weakened populations. …

Purpose Due to the recent economic crisis, competition has considerably increased in the legal profession in the Netherlands. However, marketing in legal services is mostly in its infancy and value research in this context is scarce. We therefore used a contingency approach in exploring the origin of …

This contribution explores the anatomy of “safe uncertainty” in the research process of students in higher education. Uncertainty and research go hand in hand, as uncertainty is omnipresent in the process of research. Mostly in the background, but sometimes looming large in the foreground. We tend to …

Background: For most women, participation in decision-making during maternity care has a positive impact on their childbirth experiences. Shared decision-making (SDM) is widely advocated as a way to support people in their healthcare choices. The aim of this study was to identify quality criteria and …

Positive Travels is an online company that organises trips for business companies and for people who want to go on a holiday for leisure purposes. It was developed from its parent company Positive Business Events. Positive Travels offers trips with different themes and trips are mostly tailor-made. Positive …

This final project assignment was provided by Stana.nl and Dosha Praktijk. Stana.nl is responsible for all marketing activities of Dosha Praktijk, an Ayurveda practice located in Amersfoort and The Hague. The aim of the research is to increase product awareness on Ayurveda health travels. In order to …

This research leads you through the process of creating an effective communication strategy to introduce the concept Allyousee.nl into the advertising and online shopping markets. It is a promotional platform for international artists and lifestyle products. The first version of allyousee.nl was released …

Entrepreneurship and entrepreneurship education is seen by all kind of people to be important for economic growth. Teaching entrepreneurship needs another approach. Active learning and the constructivism is mostly seen as essential. Other elements that are influencing the teaching process are the competences, …

Plasma treatment is a commonly used technology to modify the wetting behavior of polymer films in the production process for, e.g., printed electronics. As the effect of the plasma treatment decreases in time, the so-called "aging effect", it is important to gain knowledge on how this effect impacts …

In this dissertation, the promotional strategy of Starbucks is analysed. Starting point for this research was the following central question: "How has Starbucks been using Promotion to sell its product and what will it be like in the future"? The research was executed using desk research and field research. …