The ever changing world of Internet has transformed traditional marketing and companies since the start of the World Wide Web. Every day billions of people around the world use the Internet for entertainment, shopping, search, social purposes, and much more. This behaviour is changing the way companies …

Een onderzoek naar de effectiviteit van de communicatiekanalen binnen The Bootcamp Club Utrecht. Er zijn voor dit onderzoek verschillende enquetes uitgevoerd om de behoeften van de consument en de communicatiedoelgroep in beeld te brengen. Hiernaast is de conversie onderzocht en hier advies op gegeven …

SharePeople is a partly subsidized organization in Utrecht which connects social entrepreneurs in developing countries with experts from companies in Europe. The organization is in need of a new branding strategy in order to increase sales and therefore the research question for this thesis is; "What …

The aim of this study is to understand how social media contribute to face-to-face collaborative learning by introvert students in higher education. A total of 233 students participated. This study shows that more introvert students perceive that social media are more helpful for increasing their collaborative …

Chapter 8 in Comsumption Culture in Europe. This chapter presents an analysis of what consumer in Europe drink and why they drink what they drink. The concept of drinking motives is developed and defined, and analysis of data on drinking motives shows that these can be grouped into two major classes: …

Dit verslag bevat adviezen met betrekking tot Social Media implementatie. Gedurende dit rapport is veel aandacht besteed aan de huidige, opkomende trends en de koppeling tussen doelgroep en Social Media. Deze verkennig is gedaan op basis van desk- en fieldresearch. Daarnaast bevat dit rapport een concrete …

The purpose of this research was to find out how the market share of TopKortingsCodes can be enlarged with the utilization of social media. Right now the website possesses a market share of 4%, but it is aimed to reach 6% by the end of 2013 to ensure a slow but steady growth.

Presentatie voor leden van Het Blauwe Lint: Vereniging van toeristische en recreatieve ondernemers rond Blauwestad, vanuit het project Versterking Ondernemerschap Toeristische en Recreatieve sector.

Abstract. The Clean-Tech Adoption Model (C-TAM) explains the adoption process of clean technology. Based on the Unified Theory of Acceptance and Usage of Technology (UTAUT) combined with qualitative research and empirical data gathering, the model predicts adoption based on the perceived quality, effort, …

1e alinea column: Natuurlijk proberen we allemaal lessen te trekken uit wat er nu met de integratie van sociale media in de bedrijfsvoering gebeurt en waarom dit tot nieuwe business modellen en andere bedrijfsstructuren leidt. Eerder heb ik hier al toegelicht dat bedrijven projecten worden, crowd working, …