Interactivity has become a crucial aspect of marketing. It allows companies to connect with their customers, often resulting in positive outcomes. Based on a literature review, this chapter discusses ten of the most pioneering tools used in interactive marketing. First it will be explained how each tool …

We developed and piloted a course, called Changemakers, that supported interdisciplinary student-led action groups to identify social and environmental sustainability challenges and influence systemic change. By exposing students to dynamic and complex issues from multiple stakeholder perspectives, Changemakers …

De digitale en sociale transformatie die door de coronapandemie is versneld, heeft invloed op het professioneel handelen en het welzijn van medewerkers van de Hogeschool van Amsterdam (HvA). The Work Lab verricht sinds 2020 onderzoek naar de impact van de pandemie op de organisatie en op het werk en …

The Procurement and Supply of hospital isolation gowns (IGs) pose significant challenges, including the potential for sudden increases in demand, the necessity of maintaining high-quality gowns, and the complexity of the supply process. One potential solution to these challenges is the investment in …

De crisismonitor is uitgezet in het najaar van 2022. In deze terugkoppeling zetten we alle data op een rij. We besteden daarbij extra aandacht aan het hybride werken en het hybride onderwijs. We kijken daarmee ‘vooruit’ naar een nieuw tijdperk.

Deze publicatie is een verslaglegging van het onderzoek Amsterdams Experiment met de Bijstand door de Hogeschool van Amsterdam en de Universiteit van Amsterdam in opdracht van de gemeente Amsterdam, en deels gefinancierd door het Europees Sociaal Fonds. De uitgave is mogelijk gemaakt door The Work Lab, …

This chapter calls for greater scholarly attention to business association initiatives in international corporate social responsibility (CSR) governance. Economic globalization has led to the proliferation of private governance initiatives created to address social and environmental issues. Most existing …

Businesses that can develop an appropriate response to the turbulence created by change and diversified customer expectations retain their sustainable competitive advantage. Especially with Covid19, Digital Transformation has emerged as an important element of pressure and necessity on the competitive …

Background: The COVID-19 pandemic taught us how to rethink care delivery. It catalyzed creative solutions to amplify the potential of personnel and facilities. This paper presents and evaluates a promptly introduced triaging solution that evolved into a tool to tackle the ever-growing waiting lists at …

This paper starts with the explanation of the research rationale of the professorship. Subsequently, an exploration of the research agenda is provided, focusing on the two core research themes of the professorship: transformational content strategy and transformational content design. Within this section, …