This dissertation explores the role of higher education institutions (HEIs) regarding sustainability. Firstly, it defines key terms, namely sustainability and green strategy. To further investigate what green strategies are, a few examples of sustainable strategies will be given. Subsequently, a timeline …

Food waste is a growing problem; 925 million people are living in starvation, while the total food loss worldwide could feed more than three billion people (Stop Wasting Food, n.d.). Food waste does not only impact society, it also impacts the environment; It is a waste of water, energy, and land (Engelsma, …

A vital element of liberal democracy is the relationship between a government and its citizens, which is often characterised by the concept of political support or its reverse, political alienation. Ideally, this relationship should display political support since this indicates a high level of trust …

The concurrent growth of digital technologies, online shopping and spending power of millennials has created awareness and interest in environmental and socially conscious consumer behaviour. This research provides an evaluation and analysis of the website for the Ocean Bottle and the prospects of their …

This research report focuses on the issue of establishing a sustainable reputation and the strategy based on the cultural characteristics of Bulgarians and essentially answering the question “How can we establish a sustainable reputation?”. The report has answered the research question How can we create …

This advice report seeks to improve brand advocacy for Roetz-Bikes in order to increase brand visibility and drive sales. Currently, the main communication issue is the post-purchase phase of the customer journey, during which the customer is not sufficiently engaged with the brand and the corporate …

Talent&Pro is a Dutch secondment firm, which outsources specialized consultants to financial organizations and offers them professional traineeships. This advice report proposes a communication strategy for Talent&Pro, in order to boost its brand awareness and increase the number of applicants it attracts. …

The Proactive Experience Center is a practice within Atos, that focuses on proactive workplace management to measure the employee experience of customers. They do this for the following reasons: • Improving the digital workplace; • Creating digital inclusion; • Caring for employee well-being; • Enhancing …

BACKGROUND: We recently developed a model of stratified exercise therapy, consisting of (i) a stratification algorithm allocating patients with knee osteoarthritis (OA) into one of the three subgroups ('high muscle strength subgroup' representing a post-traumatic phenotype, 'low muscle strength subgroup' …

Dutch secondary school pupils seldom speak the foreign language in class, citing anxiety as a primary factor (Haijma, 2013). Implementing improvisational drama techniques (IDTs), however, could help ameliorate this situation by generating positive affective reactions, such as confidence and joy, and …