Hogeschool Leiden is momenteel bezig met de ontwikkeling van mijn.hsleiden.nl. Mijn.hsleiden.nl is een onlineportal die de studenten van deze hogeschool in de toekomst voorziet van alle gewenste informatie en functionaliteiten. Hogeschool Leiden is momenteel niet op de hoogte van de tevredenheid van …

The thesis is written for Park Plaza Amsterdam Airport which face a challenge in increasing the F&B revenue, especially in the restaurant and bar. The advice is delivered in terms of marketing plan which focuses on product adjustment strategy.

This report is written for Pavino sgroppino, a supplier of the upmarket cocktail sgroppino. The drink consists of lemon sorbet, prosecco and vodka, which is prepared with great craftsmanship in the kitchens of Pavan. Pavino is a supplier for hospitality occasions and a few wholesalers. The goal of this …

This study is commissioned by OCLC to research the interest of customers of OCLC in hosted services. OCLC is a worldwide organisation that provides software and services to libraries in 170 countries. Libraries use these management systems to optimize their workflow. OCLC endeavours to satisfy the needs …

This research was commissioned by HA! Marketing, an independent internet marketing agency based in Rotterdam. HA! Marketing supports small retail businesses. They implement both executive and advisory work relating to internet marketing for these companies. HA! Marketing discovered that for their target …

Sinds de wet- en regelgeving rondom de Algemene Wet Bijzondere Ziektekosten (AWBZ) is gewijzigd in de Wet Langdurige Zorg (WLZ) en de Wet Maatschappelijke Ondersteuning (WMO), zijn er veranderingen gaande in de zorg. De rijksoverheid heeft met deze veranderingen in wetgeving, de regie veel meer teruggelegd …

This marketing plan is written for Big in Japan. Big in Japan is a clothing store based in the eastside of Amsterdam. Big in Japan brings a carefully selected range of fashion and lifestyle brands to an accessible level, not only focusing online but also with a unique store concept, outside the city …

The following research paper deals with the Russian tourist 's characteristics regarding their wants and needs. Furthermore, the destination branding, identity and image of the region of Twente was explored in order to gain an insight whether there is a match between the offerings of the destination …

To graduate this year as a marketing professional each student has to complete a thesis about a relevant subject. Van der Valk Hotel Leiden, the mandator, requires a customer satisfaction survey to discover how satisfied their business guests are. Van der Valk Hotel Leiden is a beautiful and luxurious …

Company A offers different product types: comfort en luxury. Company A has concluded that the sales of the category luxury is lower than the category comfort. There are different ways concerning online marketing to raise this sale. This research focusses on social media. The primary purpose of this study …