De Tentoonstellingsmaker van de 21ste Eeuw (2017-2019) is gericht op een aspect dat de laatste jaren steeds dominanter is geworden in het werk van tentoonstellingsmakers in musea: het bieden van een bezoekersbeleving, oftewel het inspireren en raken van bezoekers. Dit als aanvulling op de taakstelling …

This thesis concerns the implementation and testing of a Behavioral Activation (BA) intervention in inpatients with a Late Life Depression (LLD). The primary aim of this thesis is the development and testing of easy manageable version of BA (i.e. the Systematic Activation Method) for inpatients with …

CONCORDIA - the greatest level of craftsmanshipThe transformation of a former textile factory into a University of Craft with the ambition for a improvement strategy of a small Polish town, Bolesławiec. INTRODUCTION We are citizens of the world, we travel long distances and seek new advantures. But …

The current Western Economy can be described as an experience economy which is focused on creating unique experiences for consumers. When emotional value is added to the experience of a product or service, consumers are willing to pay a higher price for these types of experiences than for products without …

‘Old’ marketing, such as flyers and newspaper ads, did not work that well anymore for Sport2000 Bakker, and was becoming too expensive. They assumed that social media would be a cheaper, more effective, and goal-oriented marketing tool. Sport2000 Bakker was also seeking more customer participation and …

This dissertation explores the ways in which third wave feminist organisations can influence mass media coverage in their favour. Social movements are dependent on mass media in order to thrive. Mass media legitimises social movement’s claims, broadens the scope of conflict and mobilises the public (Gamson …

The authors consider the reality that endless economic growth on a finite planet is unsustainable, especially if society has exceeded ecological limits. The paper examines various aspects of society's endless growth predicament. It reviews the idea that there are 'limits to growth'; it then considers …

Social media have become a large part of nowadays companies’ marketing strategy, but how does this impact the customers’ perception of a brand? The aim of this dissertation is to research the influences of social media advertisements on consumer based brand equity in the travel industry. To this end, …

As social media platforms, such as Instagram, continue to expand and evolve, fashion brands also have to change and adapt to reach its consumers. Influencer marketing is a relatively new marketing strategy that came up in the course of the growing popularity of social media. Macro- and micro-influencers …