The last few years, the airline industry has been struggling due to the terrorism attacks in 2001 and the recession. Nevertheless, the low cost carriers (LCC) continued to be profitable and successful with its own particular business model. It is an upcoming trend in the aviation industry. Ryanair is …

In this report, the topic of loyalty programs in a franchise business model will be discussed with the analysis focusing on the situation at Mexx International. Currently, there is one centrally run program, Mexx Connect, in the company's most important markets in Western Europe. However, in Region 3 …

Facing the threat of climate change and loss of biodiversity, sustainability has become an es­sential public issue. Zoos as environmental organisations and leaders in conservation have a sustainable responsibility and could contribute to stem climate change and the exploitation of resources by reducing …

The objective of this research is to analyse the German equestrianism print and online media by assessing quality, characteristics and focus groups of each medium in order to find the suitable media that go in line with Pavo's marketing communication strategy and reach their target group effectively …

In this report the internal situation of Hölscher is analysed. Josef Hölscher GmbH is a ropery, wattle and producer for equestrian and dog sport equipment. Information about the most important elements is seized, which divine Höscher as well as the brand EQuest. Furthermore the 7S Model of Mc Kinsey …

This thesis answers the question how a company such as Media Markt can introduce projects aiming at sustainable enterprise without compromising their mission statement, ideas and beliefs. In doing so, difference is made between Corporate Social Responsibility, Sustainable Enterprise and Sustainable Development …

The ANWB department in Lyon helps Dutch people who have problems with their car in France. This department works with Dutch staff, but is situated in Lyon, France. Therefore it has to work closely together with French services. An international working environment can create a stimulating atmosphere …

The past few years Internet has become an important medium in modern society. The use of Internet as a mass medium has resulted in the development of new online media. The feature all these new online media have in common is interactivity. The new web based applications allow citizens to create and share …

The space applications industry is a huge developing market that is now playing an important role at the political, social and economic scenes of every country. More and more attention is drawn to the space technologies and its application possibilities. This is the reason why a lot of exhibitions and …

Adidas Originals is one of the sub-brands of the German based sports manufacturer company, adidas. It offers sports-inspired clothing, footwear and accessories that are targeting the young and active lifestyle consumers. For years being a lifestyle and fashion brand that is originally inspired by sports, …