This thesis intends to find out how CityFilm can export its concept successfully in order to enter a new market. CityFilm is a small Dutch media marketing company that successfully creates promotional destination videos of cities, presenting them worldwide to the wealthy customer through professional …

This research paper analyses the concept of cultural diplomacy and what role it could play on promoting Human Rights and building sustainable peace in the Eastern Mediterranean, with a specific focus on Turkey. After the recent events occurred in the Middle East, the so called Arab Spring, Turkey has …

Tally Weijl is an expanding fashion company possessing the financial and internal resources to expand. The research question of this paper is: What could be a suitable entry strategy for Tally Weijl to penetrate the German market with a sleeping wear line? An internal analysis of Tally Weijl tells that …

The authors compared three methods of reading and learning by using paper, as well as a variety of interactive study forms. Thier work is part of the large Amsterdam E-Boekenstad (E-Book city) research project (www.e-boekenstad.nl and http://e-boekenstad.wikispaces.com/). They investigate to what extent …

After several revolutions in the Arab world, the question raised what the Netherlands and in particular The Hague as city of Peace and Justice could do to help reforms in the Arab region. This dissertation outlines the various reasons which have led to several revolutions in the Arab world, also known …

Cross-selling is the action or practice of selling among or between established clients, markets, traders, etc. or the action or practice of selling an additional product or service to an existing customer. Within Total Nederland N.V. the management has indicated it is an important matter which deserves …

The Arctic Ocean stands at the threshold of significant changes. Climate change and the melting of ice have a potential impact on vulnerable ecosystems, the livelihoods of local inhabitants and indigenous communities, and the potential exploitation of natural resources. (Ilulissat Declaration, 2008, …

The airline industry is a subject that is often reported in the media these days. Especially in the last years, a lot of mergers and accessions to alliance have taken place. What is more, a strong competition of low-cost carriers is going on in which cheaper fares are offered with less service on board. …

Due to their limited size, many small and medium enterprises (SMEs) cannot justify full-time HR professionals in their organizations. Thus, the complex and time-consuming nature of many HR activities can result in a significant drain on existing managerial resources. Professional employer organizations …

This report contains market research, an external analysis and a marketing mix for the company Le Credit Sportif. This company develops electronic cash desks and payment systems exclusively designed for canteens of sports clubs. This simple system provides everybody who works in the canteens of these …