In the social sciences, especially in social psychology and sociology, fear of the unknown and the tendency to favour the group one belongs to are recognised phenomena. This chapter will look at elements of these scientific theories and establish a link between these elements and the initial findings …

How to conceptualize online sociability in the 21st century? To answer this question, Communities at a Crossroads looks back at the mid-2000s. With the burst of the creative-entrepreneur alliance, the territorialisation of the internet and the commercialization of interpersonal ties, that period constituted …

‘Old’ marketing, such as flyers and newspaper ads, did not work that well anymore for Sport2000 Bakker, and was becoming too expensive. They assumed that social media would be a cheaper, more effective, and goal-oriented marketing tool. Sport2000 Bakker was also seeking more customer participation and …

This dissertation explores the ways in which third wave feminist organisations can influence mass media coverage in their favour. Social movements are dependent on mass media in order to thrive. Mass media legitimises social movement’s claims, broadens the scope of conflict and mobilises the public (Gamson …

The authors consider the reality that endless economic growth on a finite planet is unsustainable, especially if society has exceeded ecological limits. The paper examines various aspects of society's endless growth predicament. It reviews the idea that there are 'limits to growth'; it then considers …

Social media have become a large part of nowadays companies’ marketing strategy, but how does this impact the customers’ perception of a brand? The aim of this dissertation is to research the influences of social media advertisements on consumer based brand equity in the travel industry. To this end, …

As social media platforms, such as Instagram, continue to expand and evolve, fashion brands also have to change and adapt to reach its consumers. Influencer marketing is a relatively new marketing strategy that came up in the course of the growing popularity of social media. Macro- and micro-influencers …

Ageing of the population in European cities creates fundamental challenges with regard to employment, pensions, health care and other age-related services. Many older people want to live independent lives as long as possible. This aspiration is currently strongly supported by many local governments. …

Change agent capacity-building compendium.Due to increasing globalization, technological advances and sociological changes, the world is becoming more complex than ever. Complexity has gone from large systems, to organizational and individual levels. Today it concerns all aspects of society. The will …

Climate change is a major hindrance to global sustainable development. The well being of future generations is facing critical environmental challenges. The effect of globalization in terms of economic, social and technological changes have been rapid and have left human beings behind schedule yet hunger …