Will the Netherlands be able to keep its sovereignty in the current episode of European security and defence policies? More and more cooperation takes place at the international level in a globalised world. The European institutions get more and more control over Member States policies. All nation-states …

Tchibo is an international retail, coffee and consumer good company. Throughout the company´s history a unique business concept combining coffee expertise with a weekly changing range of consumer goods was created. This paper aims to analyse and outline the market characteristics of the Mexican market …

An advisory report for an online reservation agency for accommodations. An internal and external analysis is made which results in the market penetration strategy. This strategy is turned into practical adaptations for the company. Suggestions described in detail are improvement of the website, use of …

Colgate-Palmolive is an American company which operates on international level with the production and selling of oral, personal and home care products and pet nutrition products with a good price-quality relation. The organisation has set up a sales and marketing organisation in Spain in order to launch …

In this thesis, the luxury coffee company Starbucks has been well described, although many aspects of the company have been left out of consideration in order to keep it relevant and clear. However, while Starbucks has not entered the Netherlands yet, there is much more for the Dutch to learn about the …

The European Union is fighting migration coming from the West-African coast to the European countries, thereby refusing refugees to appeal for asylum. Are the activities of the European Union legitimate,and if this is the case, is this current manner of controlling the external borders the best option …

The summary of this export policy plan briefly outlines how I went about writing this plan to export Dennis Publishing's Maxim magazine to the Japanese market. By asking which instruments Dennis Publishing will have at its disposal, I paved the way for a broad study on the opportunities and threats that …

Purpose - The purpose of this paper is to develop a research model to investigate corporate visual identity (CVI) management from an organisational perspective. It is assumed that characteristics of the organisation and of the way a CVI is managed will affect consistency of CVI. Design/methodology/approach …

Trade crosses borders and international experience, knowledge and connections are important and useful for trade and future business development. The aviation sector is probably the most international and boundless branch at the world market. After all, airlines are providing flights to all possible …

The degradation of lactic acid under anoxic conditions was studied in several strains of Lactobacillus buchneri and in close relatives such as Lactobacillus parabuchneri, Lactobacillus kefir, and Lactobacillus hilgardii. Of these lactobacilli, L. buchneri and L. parabuchneri were able to degrade lactic …