Nowadays, companies are facing the problem of data overload. The Internet is an environment filled in with numbers that should indicate the path for business actions. The aim of this project is to generate Digital Marketing and Measurement Model for the company that needs a hand in achieving the success …

The contribution of purchasing to the development and growth of small- and medium-sized enterprises (SMEs) and the overall performance of supply chain has been neither rigorously examined nor empirically substantiated. This paper provides empirical evidence on how purchasing variables (relationship, …

In this paper we discuss the use and challenges of identifying communities with shared semantics in Enterprise Modeling. People tend to understand modeling meta-concepts (i.e., a modeling language’s constructs or types) in a certain way and can be grouped by this understanding. Having an insight into …

The current paper is aimed at identifying the social enterprises according to EMES criteria by investigating the social economy actors in Romania. As an emerging field of study, social entrepreneurship and social enterprise have captured the attention of both practitioners from Europe and North America, …

The survey on ‘Doing Business in Germany’ (2010), conducted by the CBRD research project (Cross-Media, Brand, Reputation & Design Management), helped identify key principles for doing business internationally. As the study shows, self-analysis by the Dutch agency or individual designer is at least as …

Cross-selling is the action or practice of selling among or between established clients, markets, traders, etc. or the action or practice of selling an additional product or service to an existing customer. Within Total Nederland N.V. the management has indicated it is an important matter which deserves …

Nuclear fusion is seen as one of the future technologies for roducing electrical power. In a hot and con ned plasma deuterium and tritium will melt together and form a helium nucleus and a neutron. This process produces a total of 17.6 MeV energy. In the plasma instabilities occur. Suppression of these …

The Business and Marketing Communication Plan for the QualityTourism Awards aims to understand the current market situation in the tourism industry, along with finding the most appropriate marketing and communication tools to introduce the new QualityTourism Awards to the tourism market. Furthermore, …

The objective of this dissertation was to research the challenges of accession that Croatia faced in order to become part of the European Union. In order to better understand why these challenges occurred during Croatia's negotiations, an overview of the Copenhagen Criteria will be provided. Furthermore, …

Facilitaire regie betreft sturing op de ondersteunende bedrijfsvoering binnen organisaties. Vijf deskundigen bespraken tijdens de F-mex bijeenkomst "Finding the next practice in regie" op de Haagse Hogeschool hoe regie het organisatiebelang optimaal kan dienen.