purpose of this research is to design a high-level strategic communication plan that can help Spotzer to position their product or concept to small and medium enterprises in The Netherlands. The objective of the communication plan is to increase awareness of online video advertising to Dutch SMEs. These …

Personal branding is a huge trend in the United States. Young professionals use personal branding to obtain a stronger position on the labour market. In the Netherlands this trend is just in the beginning phases. Most people are unaware of the meaning, importance, influence and advantages. The central …

This research is done for ABM-idea. The central aspect of the assignment is to investigate possible expansion of business for ABM by maintaining the sales in the Italian market. By means of this research, the following recommendations were reached: Recommendation 1: The economic situation of the entire …

After previous research Plus Holding BV has decided to start with the import of the Argentinean beach cruiser. This is a striking and fashionable bicycle from Argentina. The idea of the company is to sell this bicycle via an international export website. On this website the cruiser and all other kinds …

Alteya is a small, private, Bulgarian company which was founded in 1999. Its high quality products are certified by many different international organizations. It manufactures products based on lavender and rose oils such as pure essential oils, cosmetics, perfumes etc. Alteya sells them via e-commerce …

Refill City, established February 2006, is a company which specializes in the refill of ink cartridges. Not only do they offer ink cartridge refills to their consumers, but they also have their own cartridges that can be purchased. Nowadays they are a growing company, but they have not exported yet. …

To launch a series of new products, namely Badminton Series in badminton goods market, Li Ning Company Ltd. is dealing with high competition due to the strong competitors and changeable market demands. For the sake of supporting a successful entry, a large scale of marketing research is necessary as …

This paper seeks to review the situation of the right to equality combined with the actual caste system in India. The world's longest surviving social hierarchy, is strongly rooted in the Indian society for over 2000 years. The first chapter focuses on the basis of the caste system deriving from Hinduism. …

"How can IDF communicate better and optimize their external communication to generate more free publicity?" Over the years IDF has given priority to focussing on their work rather than building up a strong image to the outside publics. So far, the communication strategy of the foundation with the target …

Van der Breggen is a Dutch company specialized in syrup waffles and other biscuits. Through the years the company has been innovating and has adapted to new trends. This paper was written to answer the central question: Is it interesting for van der Breggen to export their syrup waffles to France and …