This research has been conducted in order to find out how the Indian government can use marketing expenditures effectively to increase tourism from Millennials in the Netherlands. The travel and tourism industry is the largest service sector and one of the most important sources of income for India. …

The main purpose of this dissertation is to find out how companies can use Youtubers for the promotion of their products, and how companies can do this in an efficient way. The central question of this research will be: “ How can companies use Youtubers to promote their roducts?” In order to answer this …

This report presents a detailed analysis of the German market concerning the bedding industry as well as a detailed recommendation to Royal Textile on whether they should enter the German market and how. Therefore the focus of this report refers to further expansion of Royal Textile on the European market. …

With 400,000 sex workers, Spain has the biggest sex industry of Europe. It is estimated that 90 per cent of these sex workers are victims of human trafficking for the purpose of sexual exploitation. The objective of this dissertation is to gain data on sex trafficking in Spain with the aim to find …

This thesis gives an overview about how YCall (a VoIP App) can be positioned in the Dutch market. This positioning helps to minimalize information overload in the mind of consumer, and thereby leaving a clear impression and message about the product and brand. Thus, by designing the most suitable market …

Het aantal scheidingen per jaar stijgt. Bij de meerderheid van de scheidingen zijn kinderen betrokken. Ongeveer 20 procent van de scheidingen verloopt problematisch en jaarlijks lijden ongeveer 3.500 kinderen onder de scheiding van hun ouders. Het leed dat kinderen en ouders ervaren kan voorkomen worden …

BACKGROUND: Unhealthy diets and inactivity are still common among patients with cardiovascular diseases. This study evaluates the effects of the telephonic lifestyle intervention 'Hartcoach' on risk factors and self-management in patients with recent coronary events. DESIGN: This was a randomised trial …

Background Cardiovascular disease (CVD) prevention guidelines stress the importance of smoking cessation and recommend intensive follow-up. To guide the development of such cessation support strategies, we analysed the characteristics that are associated with successful smoking cessation after an acute …

During the last decades students have become a target group for cities like Amsterdam. They are addressed as the talented forces that cities need in order to face increasing global competitiveness, a force which itself is represented as giving cities their dynamic edge.

This research paper contains improvements for Jilster B.V.’s marketing communication. Jilster is losing out on revenue opportunties because visitors to their websites’ don’t understand what Jilster is for, and this may be due to the current marketing communication methods. Jilster has had some success …