After previous research Plus Holding BV has decided to start with the import of the Argentinean beach cruiser. This is a striking and fashionable bicycle from Argentina. The idea of the company is to sell this bicycle via an international export website. On this website the cruiser and all other kinds …

GrandAlpes is a company founded by International Lodging Services, who is a tour operator specialised in chalets. GrandAlpes is responsible for the management in several chalets villages in France and Vallandry is their biggest chalet park with 50 chalets and a restaurant. About 500 people can stay in …

The main purpose of the report was to find a solution to the problem of launching Fun Factory, a new event management company targeting individuals, into the Dutch market. The findings of the internal as well as external research has shown that Fun Factory, with its wide range of workshops, arrangements …

The enhancement of GPS technology enables the use of GPS devices not only as navigation and orientation tools, but also as instruments used to capture travelled routes: as sensors that measure activity on a city scale or the regional scale. TU Delft developed a process and database architecture for collecting …

Social media is a trend in the field of marketing communications. Earlier research has shown that it is of great importance for organisations to embed consumer conversations in their marketing strategy. In our online and branded universe, this will only become more significant in the future. Unfortunately, …

A damage estimation exercise has been carried out using the building stock inventory and population database of the Istanbul Metropolitan Municipality and selected European earthquake loss estimation packages: KOERILOSS, SELENA, ESCENARIS, SIGE, and DBELA. The input ground-motions, common to all models, …

Women play critical roles in agriculture in many parts of the world. Yet, despite their contribution to global food security, women farmers are frequently underestimated and overlooked in development strategies. For this reason, women find it more difficult than men to gain access to valuable resources …

Markzware is a software company that offers solutions for prepress, printing, publishing and the graphic sector. Markzware Europe operates successfully throughout Europe. Although the company also has a communication channel in Poland, it seems the communication is not as successful as it could be. The …

Tchibo is an international retail, coffee and consumer good company. Throughout the company´s history a unique business concept combining coffee expertise with a weekly changing range of consumer goods was created. This paper aims to analyse and outline the market characteristics of the Mexican market …

The collapse of the Soviet Union meant the removal of the main adversary of NATO, and many believed that NATO had become obsolete given its original purpose of countering the Soviet communist threat. The end of the Cold War caused a debate about the future role and the necessity of the Alliance. It soon …