"How can IDF communicate better and optimize their external communication to generate more free publicity?" Over the years IDF has given priority to focussing on their work rather than building up a strong image to the outside publics. So far, the communication strategy of the foundation with the target …

Van der Breggen is a Dutch company specialized in syrup waffles and other biscuits. Through the years the company has been innovating and has adapted to new trends. This paper was written to answer the central question: Is it interesting for van der Breggen to export their syrup waffles to France and …

Evorsa is a small scale Dutch organization specialized in organizing personnel events. Although, the company has been on the market for seven years already, it seems that the firm is not moving forward. Through the years, Evorsa has managed to build up a solid image of itself as a winter activities expert …

Leading up to the European parliamentary elections in June 2009, the question to which extent political parties are able to engage citizens through strategic marketing efforts regains significance in the public discourse. The paper analyzes both the origins and trends of political marketing to distill …

Het hoger onderwijs wordt geconfronteerd met diverse trends en ontwikkelingen in de samenleving. Met name de technologische ontwikkelingen dringen door in het hoger onderwijs. De digitale hulpmiddelen vallen niet meer weg te denken uit de normale gang van zaken binnen het onderwijs. Om de mogelijkheden …

The European thematic network “Polifonia” was developed between 2004 and 2007 and was initiated and coordinated by the European Association of Conservatories (AEC). Within this project four working groups were engaged with the Tuning process (issues of transparency within the Bologna process), pre-college …

Deze afstudeerscriptie bevat informatie over de optimalisatie van de dienstverlening voor de repro van de gemeente Vlaardingen. Op dit moment wordt er op het gebied van reprografisch werk veel uitbesteed. Dit wil men verminderen door de dienstverlening te optimaliseren en de klanttevredenheid te verhogen. …

Attracting the Asian, especially Chinese investors is becoming more and more important. While reaching the potential Chinese market is getting easier, the intercultural differences might still play a vital role in influencing the effectiveness of mutual communication. It also creates a challenge for …

Allround Beauty Trends is in 2003 voortgekomen uit een fusie van Hedda's Huidverzorging Instituut en Splendid Nails. In 2004 begon er een één jarig durende testperiode met nieuwe cosmeticaproducten in eigen salon. Na deze periode heeft Allround Beauty Trends (ABT) haar eigen minerale make-up lijn weten …

This report is concerned with the current position of CISAC (International Confederation of Societies of Authors and Creators). Surrounded by a large network of collecting societies and essentially a lobbying organization, CISAC increasingly feels pressures (at least in Europe) to respond to copyright …