Purpose: This study examined how the catering business quickly responded and recovered from the threats caused by COVID-19 with the use of social media in Beijing, China. It evidences how various catering businesses in Beijing continued to pursue their businesses after restrictive social distancing measures …

Presentation for students of Kauna University of Technology, School of Economics and Business, Lithuania

Het ontwrichtende effect van de digitale transformatie is onmiskenbaar. Een belangrijke component van een digitale transformatie is de digitale strategie. Die moet helder maken wat een organisatie wil bereiken met data en technologie.

Organizations operate in a socio-economic context, and alignment with this context is key for business success. The rate of change and impact of these changes on the operating model of the organization appears to be increasing. Major trends are the aftermath of the financial crisis of 2008, the “VUCA” …

The increasing interest and discussion on the topic of AI as well as the Netherlands’ high degree of digitalization incited research on the topic. The goal of this study is to evaluate the current applications and use of AI as well as identifying predictive factors in its lower-than-expected adoption. To …

Many healthcare professionals experience difficulties in discussing sexual health with their patients. The aim of this review was to synthesize results of studies on communication practices in interactions about sexual health in medical settings, to offer healthcare professionals suggestions on how to …

There is a lack of interest and empirical analysis in the existing literature on composers’ relations with their publishers and the role of Collective Management Organizations (CMOs) within the system of music copyright. The purpose of this paper is to explore and understand the influence of digitization …

This study addresses the role of a Dutch chief information security officer (CISO) and the soft skills required in this leadership role. The overview of soft skills is the outcome of the CISO perspectives in a Delphi study combined with an analysis of soft skills mentioned in job ads. A comparison with an …

Limacon is a marketing agency that provides services in marketing, sales, event management and business digitalization. The company consists of 21 employees, 5 of which are the managers of the five main departments of the company – marketing, sales, events, web and administration. The target customers …

This assignment focuses on PanArt, a communication and marketing agency located in Rhoon, Netherlands. The company provides full-service packages to its customers. At this point in time the company operates without the use of a marketing plan in a fast-paced work environment. Consequently, PanArt’s marketing …