Aytel telecom is a telecommunications company located in The Hague, The Netherlands. As a start-up company trying to approach the Dutch telecom market, Aytel wants to explore on a new market within the Chinese community in the Netherlands. The purpose of this report is to create a marketing plan in …

To launch a series of new products, namely Badminton Series in badminton goods market, Li Ning Company Ltd. is dealing with high competition due to the strong competitors and changeable market demands. For the sake of supporting a successful entry, a large scale of marketing research is necessary as …

The research assesses the value chain and quality control of the pork industry in Beijing municipality of China. Through interviewing all the actors of pork industrial value chain in Beijing, the roles functions and problems of each of the actor of the pork industrial value chain of Beijing were investigated …

Several measures are used to assess the performance of the marketing system. The measures include quantity of milk, price, source of credit, access to commercial feeds and access to breeding services. The study also considers the role of infrastructure component in enhancing the marketing system. Data …

Markzware is a software company that offers solutions for prepress, printing, publishing and the graphic sector. Markzware Europe operates successfully throughout Europe. Although the company also has a communication channel in Poland, it seems the communication is not as successful as it could be. The …

Tchibo is an international retail, coffee and consumer good company. Throughout the company´s history a unique business concept combining coffee expertise with a weekly changing range of consumer goods was created. This paper aims to analyse and outline the market characteristics of the Mexican market …

The implementation of democracy in 1994 has led the country to become one of the fastest growing tourist markets of the African continent. The increasing number of foreign tourists to South Africa has resulted in more demand for paid accommodation. This report provides detailed information on South Africa's …

In November 2006, SOMO published a report that criticised labour conditions in Nokia's factories in Asia. This report revealed conditions where workers work up to 72 hours a week with compulsory overtime, have insecure employment contracts and work in unsafe factories, where no or inadequate protection …

Reporting is a significant critical success factor for a sustainable development, and in the packaging industry an overall willingness to report and disclose information is determinable. It facilitates awareness for sustainability relevance, provides environmental benchmarking and motivates towards change …