This thesis is written for ‘Theater aan de Schie’ to determine which measures they should take to generate more revenue from the rental of the theater. This research provides insight into how companies find a location and which criteria they find important. This thesis used the Marketing RaDaR of Nate …

Introduction This rapport is commissioned by IMK Opleidingen. IMK Opleidingen is an educational institute that provides corporate and personal training and wants to improve personal and organizational performances. The providing services of IMK Opleidingen can be divided in the following categories: - Management …

Introduction This thesis examines the effectiveness of marketing strategies and marketing activities, commissioned by Crossphase. Crossphase is active on a business-to-business (B2B) market and focuses on Fortune 500 companies. The use of cold-calling is a strenuous and often lenghty sales process which …

The development of the World Wide Web, the emergence of social media and Big Data have led to a rising amount of data. Information and Communication Technologies (ICTs) affect the environment in various ways. Their energy consumption is growing exponentially, with and without the use of ‘green’ energy. …

Social media platforms have emerged as an influential and popular tool in the digital era. No longer limited to just personal use, the applications of social media have expanded in recent years into the business realm. Analyzing the Strategic Role of Social Networking in Firm Growth and Productivity …

Original PaperExploring Determinants of Patient Adherence to aPortal-Supported Oncology Rehabilitation Program:Interview andData Log AnalysesHendrik P Buimer1,2, MSc; Monique Tabak1,3, PhD; Lex van Velsen1,3, PhD; Thea van der Geest4, PhD; HermieHermens1,3, PhD1Department of Biomedical Signals & …

As one of the most attractive Western European countries for refugees, Germany has experienced a large influx of migrants since the beginning of the Syrian Civil War in 2011. It has the highest influx number of migrants in 2014 since 1992. Since Germany is not prepared to deal with this unexpected …

Over the last decade, social media platforms have transformed the hotel industry. Companies such as Facebook and Tripadvisor have changed how hotels attract and communicate with (potential) customers. The Paleis Hotel is a boutique hotel with 20 rooms situated in the city centre of The Hague. Currently, …

Cities are becoming increasingly complex, both in terms of their social and cultural context, and in the technological solutions that are necessary to make them function. In parallel, we are observing a growing attention toward the public dimension of design, addressing societal challenges and opportunities …

Tinto’s integration theory has highly influenced research on student success in Europe and America. However, due to the complexity of the theory and the enormous amount of variables, the theory is not suitable for use in regular evaluations in higher education. By including only the best-proven predictive …