Purpose Country-level marketing strategies are increasingly unreliable in emerging markets, and treating nationally diverse consumers as homogeneous might be misleading. This study examines how intra-national market heterogeneity shapes consumer evaluations by comparing Chinese consumers’ product purchase …

Werken tot je 70ste? We worden gemiddeld ouder en dat betekent dat we langer door kunnen en moeten werken. Tegelijk verandert de arbeidsmarkt ingrijpend. Door vergrijzing groeit bijvoorbeeld de vraag naar zorgpersoneel, maar door automatisering en technologische ontwikkelingen verdwijnen op andere plekken …

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The Developmental Model of Intercultural Sensitivity (DMIS) has been widely used to conceptualise changes in how individuals experience cultural difference, typically described as a progression from ethnocentric toward ethnorelative orientations. While the model’s value is considerable, its common interpretation …

Intercultural literature often treats ethnocentrism and ethnorelativism as opposite ends of a single continuum. This paper challenges that assumption by adapting Herzberg’s two-factor theory to propose a dual-spectrum model: (1) a “hygiene” axis (ethnocentrism ↔ absence of ethnocentrism) that prevents …

Gevolgd door de presentatie van Erik-Jan Kreuze (Afier): Mensen voor cijfers

De sleutel tot ons potentieel

Purpose: To suggest how business schools can respond when generative AI automates routine, entry-level tasks and erodes early-career opportunities. The paper addresses a focused question: What can a business school do when graduates’ entry-level jobs are replaced or reconfigured by AI? Approach: This …