This graduation report explores the optimization of a small-scale, narrative-driven horror game, Shadows of Singraven, developed in Unreal Engine 5.4. The project was conducted as part of the Creative Media andamp; Game Technology curriculum in collaboration with XR-Lab and client Mark Boerrigter, focusing …

Tijdens het afstudeertraject is er onderzoek gedaan naar hoe creatieve jongeren aan de hand van een marketing communicatie plan geïnformeerd en geïnspireerd kunnen worden om na hun opleiding in Twente te blijven wonen/werken.

The obscurity of learning resources for AAA Hero Asset creation remains quite a big issue for beginner to intermediate 3D artists. While quite an abundance of educational material on various themes and software exists, they are rarely connected, and only a few offer structured guidance. This thesis addresses …

This thesis explores how independent editorial formats—specifically “Ich will nicht nach Berlin”— can be used to challenge dominant perceptions of urban spaces and resist the cultural narratives that often accompany gentrification. Using the Ruhrgebiet in Germany as a case study, the project takes the …

UIT HUYS is a printed and physical extension of the hotel, an evolving collection of guides, stories, and visual keepsakes that lead guests to hidden gems across the city. The first edition is taking inspiration from The Wunderkammer, the hotel’s own hidden gem in plain sight. And using its poetic floral …

This research investigates how fashion brands can authentically engage Generation Z through co-creation practices that enable meaningful product customization. Survey results revealed that while 78% of respondents expressed strong interest in customization, only 24.4% had followed through with a purchase, …

Onderzoek naar hoe Human Talent Group haar leeroplossingen en USPandapos;s door middel van een mediaproduct effectief kan overbrengen op de prospects in de retail branche.

This thesis compares Unreal Engine 5 and Blender, focusing on their effectiveness in photorealistic interior visualisations, for 360Fabriek, an immersive media studio in Rotterdam. The primary goal is to determine which rendering engine excels in render setup time efficiency, visual quality, and hardware …

The integration of AI technologies into media production is transforming the industry by affecting the content and the creation efficiency. This graduation thesis addresses the challenge faced by Media.Monks, a leading media production company, in maintaining artistic control while ensuring diversity …

This thesis explores the realm of books and bookstores; namely Waterstones Amsterdam in its quest to enhance their in-store customer experience. My client is Phillip Harte, Waterstones Amsterdam’s Branch Manager. This essay resorts to a key methodology, Design-Based Research, “which aims at designing, …