Introduction This thesis examines the effectiveness of marketing strategies and marketing activities, commissioned by Crossphase. Crossphase is active on a business-to-business (B2B) market and focuses on Fortune 500 companies. The use of cold-calling is a strenuous and often lenghty sales process which …

The dissertation at hand intents to analyze how public diplomacy can be used by Romania to improve the image of the European Union in the Republic of Moldova. Romania represents the biggest ally of the Republic of Moldova due to the historical, cultural and linguistic bonds between them. The disappointment …

As one of the most attractive Western European countries for refugees, Germany has experienced a large influx of migrants since the beginning of the Syrian Civil War in 2011. It has the highest influx number of migrants in 2014 since 1992. Since Germany is not prepared to deal with this unexpected …

Post-structuralist theory has frequently been discarded because of its theoretical character, extremely pluralist approach and lack of problem-solving attitude (Edkins, 1999 ; Campbell, 2013 ; Harcourt, 2007). Indeed, the main claim of post-structuralism is that reality is a socially-constructed artefact which …

Virtual, Augmented and Mixed Reality technologies are embraced by designers, scholars and charities alike, some primarily for their entertaining properties, others also for the opportunities in education, motivation or persuasion. Applications with the latter objective, that of persuasion, are designed …

Progetto Ustica is an experiment in "civically-engaged game design" and addresses the Ustica Massacre ("Strage di Ustica"), where 81 people lost their lives as an air-to-air missile hit a civilian aircraft in 1980. Progetto Ustica has been developed as part of an Action Research effort with the objective …

Providing users with a sense of place – related to a specific geographic location in which one is situated, or linked to a faraway place, or even giving place-like qualities to virtual spaces such as massively multiplayer online role-playing games – has been deemed central for several forms of digital …

This paper describes experiments with a game device that was used for early detection of delays in motor skill development in primary school children. Children play a game by bi-manual manipulation of the device which continuously collects ac- celerometer data and game state data. Features of the data …

Het Nederlandse onderwijssysteem kan beschouwd worden als ‘the hidden secret in education’ (Alma Harris). Weinig landen zijn in staat om hoge onderwijs kwaliteit te combineren met een grote mate van gelijke kansen. Daarmee kan Nederland naast gidslanden zoals Finland, Canada/Ontario en Singapore een …