The concurrent growth of digital technologies, online shopping and spending power of millennials has created awareness and interest in environmental and socially conscious consumer behaviour. This research provides an evaluation and analysis of the website for the Ocean Bottle and the prospects of their …

The focus of this chapter is the customer journey, a concept that has emerged from business practice and that now commands the attention of practitioners and academics alike. The customer journey is defined as the sum total of all customer interactions with a product, brand or organization across multiple …

This research examines how Yoni can raise awareness by using an Instagram strategy. Yoni is a Dutch brand, which sells feminine hygiene products that are safe for the female organ and sustainable for the environment. This brand’s mission is to raise awareness about the dangers of regular feminine hygiene …

According to CBS (2017), over the last ten years the number of physical shops declined by 5 percent. In the meantime, the number of web shops were fivefold (CBS, 2017). Now, due to the declining of shops and the increasing of online sales it is now even more important to have a good store environment …

Currently, in a fast-growing electronic age, digital presence is becoming a necessity in order to maintain pace with the current technological evolution. In addition, increasing labor costs due to governmental regulations is challenging McDonalds’ scheme of providing low priced meals. Resorting to technology …

#archtivism is a movement that strives for a world where the building industry positively impacts our society, economy and environment. To tackle the main challenges of this globalisation era, homogeneity and the climate crisis in particular, #archtivism introduces the Place Responsive Design Method, …

The conscious living movement, also known as the slow movement, has recently shifted from the food to the fashion industry, resulting in the emergence of the slow fashion movement with many upcoming slow fashion initiatives. The gradual shift towards more sustainable innovations in the design process …

Das Buro is een ontwerpbureau dat zich specialiseert in branding. Ze combineren strategie, design en communicatie. Het probleem bij de opdracht is dat Das Buro een tool mist om alle stijlelementen en communicatieuitingen die zij voor hun opdrachtgevers ontwikkelen op een efficiënte manier te rubriceren …

he Movement is een sport visie die de wereld toegang wilt geven tot informatie over fitness en voeding. Het wil de wereld weer in beweging krijgen en zorgen dat iedereen vooruit kan. Het doel is om dit online, via een website te delen met de wereld. Om deze visie te realiseren moet er een complete visuele- …

Het tweejarige onderzoeksprogramma The Network is the Message richt zich op de effectiviteit van sociale media: wanneer zijn ze effectief, wat bepaalt die effectiviteit en hoe kunnen we dit meten? Startpunt in deze management summary fase 2B is het inzicht dat inhakers belangrijke dragers van brand content …