In today’s retail landscape, in-store technology is rapidly transforming how consumers interact with physical stores (Grewal et al., 2023). One such innovation is the interactive kiosk, which is an in-store, digital, self-service system employing hardware such as a computer, tablet or larger touchbased …

Human Digital Twins zijn een opkomend type Digital Twin dat in de gezondheidszorg wordt gebruikt om persoonlijke ondersteuning te bieden. In navolging van deze trend zijn we van plan om onze virtuele fitnesscoach, een coachingplatform dat gebruikmaakt van draagbare gegevens over fysieke activiteit, naar …

Wood is an increasingly demanded renewable resource and an important raw material for construction and materials. Demands are rising, with a growing attention for re-use and upcycling, opening up opportunities for new business models, empowered by the use of digital design and technologies. A KPI framework …

Seafood is a highly traded commodity that is exposed to a wide range of environmental and social sustainability challenges. Digitalization of the seafood value chain helps to address these challenges. Using Global Value Chain (GVC) analysis, this paper presents a qualitative case study on the conditions …

Het artikel onderzoekt de effectiviteit van geautomatiseerde clustering in gepersonaliseerde toepassingen op basis van gegevenskenmerken. Het evalueert drie clusteringalgoritmen met verschillende aantallen clusters en subsets van kenmerken. De studie vergelijkt de nauwkeurigheid van modellen in verschillende …

Dit document presenteert een nieuw, op gedrag gebaseerd kader voor het verbeteren van de implementatie van regionale innovatiestrategieën voor slimme specialisatie (RIS3) door kunstmatige intelligentie (AI) te integreren met duurzaam alliantiebeheer. Op basis van vergelijkende casestudy's uit Noord-Nederland, …

The transition to a circular economy presents significant challenges for high-tech manufacturing, particularly among small and medium-sized enterprises (SMEs), which often face resource constraints. Digital Product Passports (DPPs) have emerged as pivotal tools for enhancing transparency, traceability, …

Purpose This study aims to investigate the impact of Generative AI (GAI)-produced marketing communication on consumer trust and behavioural intentions, particularly purchase intention. This study explores how GAI’s anthropomorphism and transparency influence these outcomes. The findings aim to expand …

In turbulent times marked by environmental urgency and democratic uncertainty, Generation Z is emerging as a vital actor in sustainability transitions. Defined as those born between 1997 and 2012, Gen Z is known for growing up in a digital world, with strong values around inclusion, climate action, and …

This paper investigates the role of conversational AI in improving the quality of decision-making across different stages of the process. Drawing on an experimental study involving 113 students in Dutch higher education, participants engaged in a simulated business challenge using three approaches: no …