Due to various lockdowns during the pandemic, the hospitality industry in the Netherlands experienced a shrinkage (CBS, 2021). This had an effect on the entire supply chain, including on the entire alcoholic sector, and the distilled sector in particular (Slijtersvakblad, 2022). Worldwide, the market …

Given the hospitality industry's quick rebound and volume growth in most OECD nations following the Great Recession, the hotel sector in the Netherlands is currently experiencing a severe labour shortage that predates the Covid-19 epidemic (Joppe, 2012). Staff shortages and cost-cutting measures in the …

This report addresses the pressing issue of digital readiness among small and medium-sized enterprises (SMEs) in the hospitality industry in The Netherlands. The research explores the barriers and enablers of digital adoption and aims to identify strategies to enhance digital readiness. The significance …

Hotel Des Indes (HDI) is a prestigious hotel dating back to the 19th century, with a rich history and a member of the Leading Hotels of the World (LHW). It offers various amenities, including dining, meeting spaces, and a health club with spa facilities. Currently, the Hospitality Industry (HI) is …

Despite the inherent conservatism of the hospitality industry, times are changing and challenges are arising in the workforce. Staff shortages in hospitality organisations in the Netherlands are severely caused by a great resignation from hospitality employment. Research suggests that a significant antecedent …

The research client Botanic Sanctuary Antwerp (hereafter: botanic), a five-star superior hotel, commissioned a research to determine ways of implementing sustainable practices in the Meeting & Events (M&E) department, whilst maintaining superior quality.The research, using the Design-Based Research (DBR) …

The scope of this research justification outlines plastic reduction and circularity efforts by the Schwarz Gruppe and focuses on aligning these practices to stakeholders. In fact, the research explores strategic possibilities to enhance communication among political stakeholders, media representatives, …

The following research justification report shows how Secad can implement a Digital marketing plan to gain new customers, nurture the relationship with the existing customers, increase brand awareness and brand reputation. Building and nurturing brand awareness and brand reputation is vital for the …

The following research justification focuses on the potential of Be Event Group to find and retain returning customers. As the company has experienced a transition period during Covid, it has now changed its strategy to a differentiation strategy, while also looking to change its customer base towards …

This thesis was written for the company Van Spronsen & Partners (VSP), a hospitality consultancy company based in Leiden. VSP is a hospitality consultancy agency which specialises in the hospitality and leisure industry with over 35 years of experience. The company is receiving an increase of requests …