The following research justification report uses competitive analysis as a research method to find out which USP’s (unique selling propositions) De Pooter can use to obtain a competitive advantage towards their candidates. The demand for a competitive overview was first established after De Pooter changed …

This assignment focuses on PanArt, a communication and marketing agency located in Rhoon, Netherlands. The company provides full-service packages to its customers. At this point in time the company operates without the use of a marketing plan in a fast-paced work environment. Consequently, PanArt’s marketing …

Mexico transported in 2018 over 97.3 million passengers on its 77 airports in the country, from which 64 are international, with an a Amsterdam University of Applied Science (AUAS), Weesperzijde 190, 1097 DZ Amsterdam, Netherlands average growth rate of 7.6% respects 2017. Particularity, Queretaro International …

Higher education has the potential to act as ecosystem catalysts, connecting with the places our institutions which they are a part of, for learning-based changes with wicked (sustainability) challenges. This, however, calls for reorienting and rethinking of the higher educational narratives and subsequent …

At the age of a failing economic system and undeniable evidence of the effects humankind has had over the planet, it is necessary to look for alternatives to the way we live locally. This article explores the use of designing narratives and metanarratives to co-create imaginaries serving as the needed …

This study theorizes on the sociomateriality of food in authority-building processes of partial organizations by exploring alternative food networks (AFNs). Through the construction of arenas for food provisioning, AFNs represent grassroots collectives that deliberately differentiate their practices …

The challenges we collectively face, such as climate change, are characterized by more complexity, interdependence, and dynamism than is common for educational practice. This presents a challenge for (university) education. These transition challenges are often described as wicked or VUCA (Volatile, …

The theoretical framework of this dissertation is based on Amartya Sen’s capability approach (Chapter 2). In the early 1980s, development economist Amartya Sen developed the capability framework as a broad normative framework for the evaluation and assessment …

The concurrent growth of digital technologies, online shopping and spending power of millennials has created awareness and interest in environmental and socially conscious consumer behaviour. This research provides an evaluation and analysis of the website for the Ocean Bottle and the prospects of their …

Talent&Pro is a Dutch secondment firm, which outsources specialized consultants to financial organizations and offers them professional traineeships. This advice report proposes a communication strategy for Talent&Pro, in order to boost its brand awareness and increase the number of applicants it attracts. …