This research justification examines how Medisol, a leading European AED distributor, can enhance its visibility, credibility, and sales among end-users in Czechia. This is a market where awareness of defibrillators exists but adoption remains limited. Using a mixed-methods approach, including interviews, …

This research was made to determine how HZ University of Applied Sciences (further referred to as HZ) could change its catering options to be more sustainable and healthier while staying financially viable. Even though the catering has already implemented a number of sustainable measures, like sourcing …

The pressing need for YourSurprise, a global e-commerce business that specializes in personalized gifts, to broaden its SEO linkbuilding approach is addressed by this research. The study identifies a significant over-reliance on guest blogging, which currently accounts for 97.6% of the 2024 backlink …

Doelverduidelijking en procesfeedback zijn essentieel om leerlingen inzicht te geven in wat van hen verwacht wordt en hoe ze kunnen verbeteren. Rubrics hebben het potentieel om dit proces te ondersteunen door transparantie te bieden in leerdoelen en succescriteria. Dit onderzoek richt zich op hoe leerlingen …

Deze scriptie is geschreven naar aanleiding van toenemende zorgen over de leefbaarheid, veiligheid en sociale duurzaamheid in stedelijke wijken in Nederland, met als casus de wijk Presikhaaf III in Arnhem. De wijk kampt met toenemende sociale- en fysieke problemen, zoals criminaliteit, armoede, vervuiling …

The Use of K-pop Idols as Trend Forecasting Tools This thesis explores how K-pop idols and their fan communities co-create fashion trends, and how brands can leverage this dynamic as a forecasting tool. As traditional trend cycles become outdated in the fast-paced digital age, K-pop offers a real-time, …

This research investigates the potential for launching a maternity and children’s clothing rental service in the Czech Republic, where secondhand shopping is widely used but formal rental models are underdeveloped. The study explores whether rental could serve as a practical, sustainable, and financially …

Influencer marketing has become a key element of modern brand communication. More and more companies rely on influencers to reach consumers on an emotional level. But how do individuals with different personality traits respond to such content – and how does this affect their purchasing behavior? This …

This research investigates how fashion brands can authentically engage Generation Z through co-creation practices that enable meaningful product customization. Survey results revealed that while 78% of respondents expressed strong interest in customization, only 24.4% had followed through with a purchase, …

Deze thesis onderzoekt welke factoren bijdragen aan effectieve samenwerking in vakgroepen van de Opleidingengroep Zorg van het Graafschap College. Centrale concepten in het theoretisch kader zijn: autonomie, competentie en verbondenheid (zelfdeterminatietheorie) en de leermechanismen identificatie en …