PurposeThe purpose of this study is to see how a more developed discipline – corporate real estate management (CREM) – can add value to a less developed discipline – municipal real estate management (MREM) – to contribute to their professionalisation. Design/methodology/approachEvery year since 2008 …

Based on a survey of 162 respondents, interviews with H.J. Heinz employees and a literature review, this thesis aims to answer the question: ‘How should H.J. Heinz translate the Dutch consumer preferences in their Heinz Tomato Ketchup product format rationalization?’ Following a reorganization and a …

SUMMARYDuring the last centuries real estate became an important asset within mixed-asset investment portfolios. The importance of real estate in a mixed-asset portfolio is based on Markowitz (1959) modern portfolio theory. The important message of the modern portfolio theory was that different assets …

The video gaming industry has grown to become massive, wherein emerging markets are becoming the dominant force in this growth. Brazil as one of the fastest growing markets for casual video games and poses as an opportunity for gaming companies. Plinga has entered this market, but monetizing Brazilian …

De redactie van Computable (een magazine gericht op het ICT-management) brengt ieder jaar de Computable 100 uit. Dit is een lijst met de honderd krachtigste bedrijven in de ICT-branche met het beste imago in Nederland. Ondanks dat Infotheek ieder jaar groeit en meer omzet genereert, eindigt het bedrijf …

In het kader van het afstuderen voor de opleiding Business IT & Management aan de Haagse Hogeschool is een onderzoek uitgevoerd bij het team Projecten van de divisie End User Automation van de dienst ICT Uitvoering van het ministerie van Economische Zaken. Aanleiding voor het onderzoek is onvoldoende …

In the grocery retail sector a systematic approach of brand portfolio strategy for own label brands has gained relevance in recent times. In this context, brand portfolio strategies can be considered common practice for retailers for brand architectures which should visualise a coordinated approach between …

Spain is a country which at the moment has several economic problems. Therefore, the Spanish Government is offering non-European citizens the possibility of receiving Spanish residential visa when investing more than 500.000 € in real-estate. The purpose of this paper is to help Casamona, a young Spanish …

The host organization, Real Life Concepts (RLC), was established in 2006 by Willemijn Jumelet and Jordi de Looff – two Dutch nationals who moved to South Africa, after an overland trip from Amsterdam through the African continent. Their pay-off: Turn ideas into business success. Real Life Concepts is …

The aim of this paper is to investigate which portfolio extension option: either a cheaper subbrand or a private label endorsed by the national brand is better from the consumer perspective. Two hypothetical product concepts from a leading beer brand were tested among Dutch consumers. The findings show …