Higher education institutions (HEIs) are increasingly called upon to both respond to and drive societal change. To better understand how HEIs can enhance their ability to innovate, an integrative literature review was conducted, examining the concept of innovative capacity. Key resources, such as social …

This report addresses the critical role of social media marketing in boosting brand awareness and driving sales for Ustrem JSC, a Bulgarian industrial manufacturer lacking previous online visibility. The study specifically investigates the research question: "What role does social media marketing play …

This graduation report explores the optimization of a small-scale, narrative-driven horror game, Shadows of Singraven, developed in Unreal Engine 5.4. The project was conducted as part of the Creative Media andamp; Game Technology curriculum in collaboration with XR-Lab and client Mark Boerrigter, focusing …

In recent years, artificial intelligence (AI) has begun to reshape creative workflows across the game industry, offering new possibilities for artists and developers alike. This graduation project investigates how AI-powered tools can be harnessed to improve the efficiency and creativity of 3D asset …

This thesis explores the development of an interactive digital brand platform for TRIMM, a B2B digital marketing agency. The main problem of the assignment was the lack of a centralized, unified and user-friendly system for accessing brand guidelines and assets. This led to inconsistency in branding …

Vlissingen is turning into an unattractive student city with an increasing student outflow due to several factors like the ‘Wet Internationalisering in Balans’ (a national policy affecting international education), few educational institutions, limited variety of study programs, limited nightlife and …

Medisol is a major European company that sells Automated External Defibrillators (AEDs). The company is aiming to grow its business in Spain by increasing direct sales to private customers (B2C). Although awareness of AEDs is rising in Spain and the legal framework supports their use, actual purchases …

This research was made to determine how HZ University of Applied Sciences (further referred to as HZ) could change its catering options to be more sustainable and healthier while staying financially viable. Even though the catering has already implemented a number of sustainable measures, like sourcing …

This paper investigates smart charging strategies for battery-electric construction machinery (non-road mobile machinery, NRMM) through a case study of a large-scale housing project in The Hague, Netherlands. The study develops a methodology to estimate energy demands and simulate charging profiles during …

Purpose This study aims to investigate the impact of Generative AI (GAI)-produced marketing communication on consumer trust and behavioural intentions, particularly purchase intention. This study explores how GAI’s anthropomorphism and transparency influence these outcomes. The findings aim to expand …