The Netherlands strives for an inclusive society. In order to achieve this, the United Nations Convention on Disability has been ratified. In this convention sport is explicitly named as a means towards inclusion. Still, it is not yet clear what the role of sport is in this. Extensive research has been …

This report is created for advertising agencies that are looking for ways to reach the 50+ consumer by means of the marketing communication technique: branded content. The report contains information about the implementation of branded content as integrated part of the marketing communication strategy …

The purpose of this report was to research how to optimize customers and sales for independent coffee cafes in the Netherlands. By researching the main motivations of Dutch consumers to visit a coffee cafe and current marketing methods used in other coffee cafes, an advice marketing plan is offered. …

Statelessness is a global issue that affects more than 12 million people around the world. Based on the United Nations (UN) estimates, the Council of Europe (CoE) has identified the number of stateless persons in Europe to be at least 680,000. Despite the above figures, statelessness remains a relatively …

Spain is a country which at the moment has several economic problems. Therefore, the Spanish Government is offering non-European citizens the possibility of receiving Spanish residential visa when investing more than 500.000 € in real-estate. The purpose of this paper is to help Casamona, a young Spanish …

In a country like Slovakia, there are many differences between national minorities, and therefore the country has to implement a mixed approach to the cultural interests and needs of the minorities. The largest minority in Slovakia is the Hungarian minority, with a total of 458,467 people, which is a …

Introduction In comparison with other European countries, Starbucks is rather new on the Dutch coffee market. The Starbucks experience seems less exploited among the Dutch consumers. This thesis will demonstrate the effect of music and how music can convey the Starbucks experience in order to "engage" …

Indonesian Students Association in The Netherlands, PPI Belanda, is an independent organisation, which was established in 1922 by Indonesian youths who studied in The Netherlands. This organisation is made to be of service as a medium for all Indonesian students' needs as well as to give contribution …