Brand managers have several options in their quest to connect their brands with consumers.They may stress functional brand attributes and benefits, their brand's personalitytraits, or their brand's values (the human values attached to the brand). Which of these is most important to consumers is an open …

This chapter considers the use of haptics for learning fundamental rhythm skills, including skills that depend on multi-limb coordination. Different sensory modalities have different strengths and weaknesses for the development of skills related to rhythm. For example, vision has low temporal resolution …

Decos Mobile Solutions BV is one of the subsidiaries of Decos Technology Group, located in Noordwijk, The Netherlands. Decos Mobile Solutions BV offers a fleet management system called ‘Cartracker’. These systems, in the form of black boxes (hardware), are installed in vehicles of organizational fleets. …

In eight steps to success: this approach is examined and provided in this report for the business Spielwork, a company that is working towards a vacancy revolution. Spielwork believes that vacancies must be described in a more visual and detailed way, instead of the traditional way with abstract information. …

BACKGROUND: Knowledge about the beneficial role of physical activity (PA) for health and school performance is growing. Studies investigating the link between PA and school absenteeism due to illness are lacking. Therefore, we investigated associations between habitual PA and school absenteeism due to …

This thesis was aimed to advice the management of a luxury travel consultancy agency on how to adapt a new luxury travel concept, which would reflect current perceptions of the notion of luxury in the Dutch market. The literature review and a pre-research showed that even though there exists a variety …

Introduction: Visually impaired people experience trouble with navigation and orientation due to their weakened ability to rely on eyesight to monitor the environment [1][2]. Smartphones such as the iPhone are already popular devices among the visually impaired for navigating [3]. We explored if an iPhone …

When the daily routine of a cow is disturbed, it may have a detrimental effect on the performance of activity meters to detect estrus. It is possible that during the pasture period, the daily routine of cows is disturbed, adversely affecting the performance of activity meters to detect estrus which does …

Standing up is harder to perform when getting older. The company SillaPlus want to create a physical device that can be attached to already existing chairs and will help elderly people get up from a chair. The company reached out to students who want to help with the development of a get up aid. The …

In this thesis the workings of a time-resolved setup are treated as well as the underlying physics. The setup is based on optical gating, which gives control over very short moments in time to let light pass through a gate. As this process is stable, light can be studied in very short and low intensities. …