The Tysfjord Turistsenter located in Storjord, Norway, is a hotel that offers a variety of nature related activities to their guests. The most popular activity is the nature- and killer whale safari that is offered in winter from the 1st of December until the 21th of February each year when the killer …

The UNESCO Institute for Lifelong Learning (UIL), based in Hamburg, is one of six educational institutions of UNESCO. Expectations that more than 60% of the world’s population will live in cities by 2030 led to the initiation of the Global Network of Learning Cities (GNLC), defined as a virtual community. …

This marketing plan examines how JD Wetherspoon plc. could be successful in the Hague concerning the opening and running of a Wetherspoon pub. The research has been based on an extensive analysis of the buying behavior of several segments and on the examination of relevant external factors, such as main …

De vraag naar nieuwe innovatieve wellnessproducten was in 2010 de aanleiding tot het onderzoek waarvan u hier het eindresultaat voor u heeft. Docente en research fellow Roos Gerritsma van de minor Sports, Wellness & Lifestyle had vele afstudeeronderzoeken en stages begeleid en was mede daardoor goed …

Chapter 39 in Health, Tourism and Hospitality: Spas, Wellness and Medical Travel, 2nd Edition takes an in-depth and comprehensive look at the growing health, wellness and medical tourism sectors in a global context. The book analyses the history and development of the industries, the way in which they …

In this dissertation, the promotional strategy of Starbucks is analysed. Starting point for this research was the following central question: "How has Starbucks been using Promotion to sell its product and what will it be like in the future"? The research was executed using desk research and field research. …

Human and plant relationships are described within the rich tradition of multispecies ethnography, ethnobotany, and political ecology. In theorizing this relationship, the issues of functionalism, and interconnectivity are raised. This article aims to re-examine the position of plants in the context …

This thesis intends to find out how CityFilm can export its concept successfully in order to enter a new market. CityFilm is a small Dutch media marketing company that successfully creates promotional destination videos of cities, presenting them worldwide to the wealthy customer through professional …

Individual cities across the globe are profiling themselves as attractive cities. Their aim is to attract groups such as tourists, new inhabitants, businesses and students; that will result in a growth of economy (Kotler, Economic development, 1993, p. 75). City marketing is an excellent tool to use …

Dit proefschrift verhaalt over de manier waarop de samenwerking op stedelijk beleidsgebied tussen publieke en private partijen in Amsterdam tot stand komt en zich ontwikkelt. Het gaat over de samenwerking op een specifiek beleidsterrein, namelijk op citymarketinggebied. De centrale vraag luidt als volgt: Op …