Introduction (author supplied) : In this paper we propose future mapping, an alternative approach to futures research. With future mapping we intend to overcome some of the main problems that we encountered when applying scenario thinking in the area of product design and innovation. Future mapping attempts …

During the existence of Hemels Publishers (since 1994), new clients have always come to Hemels Publishers on their own initiative. However, at this point the management feels the acquisition of clients needs to be structured and streamlined within the company and therefore developed a new marketing plan …