Hoofdstuk 2 uit het boek Consumentengedrag, voor studenten ORM, vak Consumentengedrag

(Online) Presentatie voor studenten ORM, hoofdstuk 4 uit boek Consumentengedrag

Presentatie voor studenten Ondernemerschap en Retail Management ORM, die het vak Consumentengedrag volgen. Deze presentatie gaat over hoofdstuk 1 uit het boek Consumentengedrag van Nederstigt en Poiesz (2018).

Service robots provide retailers with new opportunities to innovate their in-store service offerings. Despite advances made in the fields of human-robot interaction, information systems, and marketing, there is relatively little known about how to apply a service robot in retailing. In this paper we …

Corporate reputation is becoming increasingly important for firms; social media platforms such as Twitter are used to convey their message. In this paper, corporate reputation will be assessed from a sustainability perspective. Using sentiment analysis, the top 100 brands of the Netherlands were scraped …

The overarching aim of this paper is to define, develop and present a processing pipeline that has practical application for companies, meaning, being extendable, representative from marketing perspective, and reusable with high reliability for any new, unseen data that generates insights for evaluation …

Campuses are increasingly positioning themselves as attractive locations for businesses. This research studies how this plays out in Amsterdam. We conclude that there is currently much fragmentation in efforts to position the campus landscape as business location, and provide some policy recommendations …

Marketing Analytics provides guidelines in the application of statistics using IBM SPSS Statistics Software (SPSS) for students and professionals using quantitative methods in marketing and consumer behavior. With simple language and a practical, screenshot-led approach, the book presents 11 multivariate …

Vlak voor de zomervakantie van 2022 had ik eer en genoegen een openbare les te geven bij mijn aanstelling als lector aan de Hogeschool Utrecht. Voor die gelegenheid schreef ik een uitvoerig stuk over de waardevolle rol van marketeers om in de komende jaren de transitie te helpen maken van een economie …