Responding to society’s growing concerns for climate change, European Union (EU) launched European Green Deal (EGD) a plan to transform Europe into a sustainable community. Acknowledging the vulnerability of coal regions in this transition, EU offers support to these regions to reduce negative impacts …

This report explores the environmental factors that influence food choices among adolescents in the Netherlands. Through a literature review and analysis of existing frameworks like the Theory of Planned Behaviour and the determinants of food choices, the research identifies key drivers such as economic …

The report explores consumption barriers in the organic dairy category and identifies low consumer awareness of the benefits and added value as a main issue. Further, the proposed solution is a campaign aimed at educating and incentifying consumer though an engaging format that will address 4 key benefit …

This thesis explores how organizations can build stronger trust and transparency in AI-driven marketing. It examines customer concerns around data use, personalization, and algorithmic decision-making, and identifies practices that make AI more understandable, fair, and responsible. Through interviews …

This study explores the relationship between second-hand fashion retailers’ marketing tactics and the purchasing drivers of Generation Z (GenZ) consumers, defined as individuals born between the mid-1990s and early 2010s, in the Netherlands. This study aims to identify areas of alignment and misalignment …

This study provides insights into the requirements for client-led strategic renewal of Smart Maintenance Management (SMM) in the construction industry by analyzing its institutional context. A single case study is conducted within a public-sector facility management (FM) organization that operates as …

This thesis explores the design and development of a customizable avatar system within Unity, aimed at facilitating conversations between healthcare professionals and their clients regarding family relations, mental health, and self-image in mental health facilities. Employing a multi-phase research …

This article explores the relation between informal human resource management practices and innovation performance in European small and medium-sized enterprises (SMEs). We use the resource-based view and the self-determination theory to develop hypotheses on how informal human resource management practices …

This study proposes a framework to measure touristification of consumption spaces, consisting of concentration of retail capital, business displacement and standardization of the consumption landscape. This framework is tested using business registration data and rent price estimates for consumption …

Construction and Demolition Waste (CDW) is the main driver of resource consumption and waste generation in Europe. Although most European countries achieved 70% recovery rate of CDW, the majority is used for backfilling. Therefore, opportunities for Circular Economy (CE) practices in CDW management are …